According to the research report titled ‘Proanthocyanidins Market Size By Source (Grape Seed Extract, Cranberry Extract, Pine Bark Extract), By Type (Type A, Type B), By Application (Pharmaceuticals, Personal Care & Cosmetics, Dietary Supplements, Food & Beverage), Industry Outlook Report, Regional Analysis, Application Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2026’, available at MarketStudyReport.com, the global proanthocyanidins market is projected to cross USD 12 billion by the year 2026.
 

Shifting consumer preference towards preventive healthcare is the major factor driving the growth of the proanthocyanidins market. Proanthocyanidins extracted from cranberry offer health benefits such as anticarcinogenic and versatility, while effectively treating urinary tract infection. Growing geriatric population is fueling the need for fortified food products and dietary supplements. Moreover, increasing occurrence of lifestyle disorders and growing inclination towards dietary interventions are aiding the expansion of the market. Rising adoption of plant-based food is also augmenting the demand for proanthocyanidins sources across the globe.
 

However, proanthocyanidins display reduced absorption rate in the gut owing to its oligomeric or polymeric structure, which hinders nutrient intake. It is unstable under heat & light conditions and comprise of bitter flavor, which in turn lowers its adoption across food & beverage industry. These factors, coupled with increasing prevalence of allergic reactions due to procyanidins consumption may hinder the growth of proanthocyanidins market.
 

Speaking of source, pine bark proanthocyanidins segment is expected to register decent growth during the estimated timeframe. These products not only facilitate brain regeneration but also improve the blood flow to brain optimizing brain memory & health. They are used for the treatment of leg pain & swelling, varicose veins, and hemorrhoids. Moreover, pine bark proanthocyanidin safeguards skin collagen & elastin to slow the aging process, hence finding application across personal care & cosmetic industry. 
 

Considering geographical landscape, Asia-Pacific proathocyanidins market is expected to grow substantially over the forecast period, due to rising consumer awareness regarding the benefits of proanthocyanidins, in tandem with surging need for nutritious food items.
 

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Moreover, growing demand for dietary supplements in Latin America, especially in Argentina and Brazil, for treating nutritional deficiencies will contribute towards the popularity of the product across the region. While, North America proanthocyanidins market is also expected to register considerable growth owing to escalating consumer disposable income, increasing healthcare investments, and availability of high-quality drugs.
 

The prominent companies operating in the proanthocyanidins market are Activ'inside, Swanson, Nexira, Naturex, NOW Foods, and Indena among others.