December 17, 2019
According to the research report titled ‘Kombucha Market Size by Product (Organic and Inorganic), By Type (Original and Flavored), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, Health Stores, Online Retailers and Others) Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2019 – 2025’, available at MarketStudyReport.com, the global kombucha market is estimated to cross USD 5 billion by the year 2025.
Shifting preference towards healthcare products among consumers is a major factor driving the kombucha market growth. Surging need for functional and nutritional drinks in consort with low production cost and high product demand are also aiding the market expansion.
Kombucha is beneficial in increasing immunity, reducing body weight, and lowering blood pressure. This factor, in consort with growing demand for vitamin B containing energy drinks is fueling the growth of the market. Increasing consumption of junk food has led to growing occurrences of chronic lifestyle disorders namely cholesterol, blood pressure, and diabetes. This, in tandem with development of novel packaging solutions are augmenting the demand for kombucha products across the globe.
Since kombucha products have small amount of alcoholic content, regulatory entities such as U.S. FDA are alerting the consumers to take precautionary actions during the consumption of the product. This may hamper the kombucha market growth. Moreover, consumers have reported side effects such as stomach upset, allergic and toxic reactions upon product consumption which may prevail as market restraining factor.
As per type, the report cites that flavored kombucha market is expected to amass USD 1.5 billion by the year 2025. These products are vegan, gluten-free, organic and have low sugar content. Hence, rising healthcare awareness among consumers, in tandem with shifting preference towards flavored products will fuel the segmental growth.
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Considering geographical landscape, North America kombucha market is projected to grow with a CAGR of 15.5% during the period of 2019-2025. Favorable federal reforms and rising adoption of kombucha products by athletes and dancers in order to prevent muscle strains, common aches, and arthritis pains is contributing towards the market growth. In addition to this, growing concern regarding obesity is leading to rising number of fitness centers and sports clubs across the region, thereby fueling the demand for kombucha products. On the other hand, rising healthcare awareness in Argentina and Brazil will drive the Latin America kombucha market.
The prominent players operating in kombucha market are KeVita, The Humm, Revive Brands, Kosmic, The Hain Celestial Group, Inc., GT’s Living Foods, Cell-Nique Corp., Wonder Drink, Mojo Beverages, Makana Beverages LLC, Reed’s Inc., and Live Soda, LLC.
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