According to the latest study titled ‘Global Fruit Puree Market: Analysis, By Type (Orchard Fruit, Berry Fruit, Exotic Fruit, Citrus Fruit), By End Use (Beverages, Desserts, Baby Food, Others), By Region, By Country: Opportunities and Forecasts (2013-2023)’ available with Market Study Report, the global fruit puree market is estimated to grow with a CAGR of 6.21% through the year 2023.  
 

Fruit puree is usually fruit mash that is sieved, pressed, or blended to achieve consistency. Factors such as rising inclination towards healthy lifestyle and increasing demand for natural products are driving the growth of fruit puree market.
 

The study encompasses details about revenue shares for each segment, alongside the expansion strategies adopted by manufacturers. Thorough insight regarding challenges, drivers, trends, and restraints impacting the market growth is also given. The report also analyzes the competitive landscape of fruit puree market using SWOT analysis and Porter’s Five Force analysis methods. 
 

Additionally, the report also provides strategic recommendations such as brewing fruit focused beer and growing demand for organic fruit juices that can be incorporated by competitors to expand their business footprint.
 

Based on fruit type, fruit puree market is segmented into berry fruit, orchard fruit, citrus fruit, and exotic fruit. The fruit puree market from orchard fruit segment has witnessed decent growth in the recent past and in the presumed to expand significantly in the upcoming years, due to improving disposable incomes leading to higher demand for fruit juices.
 

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Speaking of end-use spectrum, the industry is divided into desserts, beverages, baby food, and others. Considering the geographical landscape, the global fruit puree market is bifurcated into four major regions as Europe, North America, APAC and rest of the world. The report cites that North America fruit puree market held the largest regional share in 2017, whereas APAC fruit puree market is presumed to witness a substantial growth in the upcoming years.
 

Some of the vendors that operate in fruit puree market are Sunopta, Kerry Group, ABC Fruits, Sicoly, Hain Celestial, Danone, Symrise, and Nestle.