According to the research report titled ‘Dried Cranberry Market to 2027 - Global Analysis and Forecasts by Product Type (Freeze Dried, Sun Dried, Infused Dried, and Others), Nature (Conventional and Organic), End Use (Bakery Products, Confectionaries, Dairy Products, Beverages, Cereal & Snack Bars, and Others), Distribution Channel (Supermarkets & Hypermarket, Convenience Store, Online, and Others)’ available with Market Study Report, the global dried cranberry market was worth US $170.4 million in 2018 and is estimated to grow with a CAGR of 4.7% during the period of 2019-2027, hence reaching US $256.2 million by the year 2027.
 

Growing healthcare awareness among consumers, coupled with surging demand for healthy snacking food are driving the growth of dried cranberry market for the forecast period. Dried cranberry is rich source of antioxidants and fibers. It is used in salads, trail mix, smoothies, bread, baked food, and juices, which is fueling the market demand manifold. Growing trends of using and consuming the product during Christmas and Thanksgiving is boosting the market growth.
 

As per product type, dried cranberry market is categorized into sun-dried, freeze dried, infused dried and others. Freeze-dried cranberry segment displayed dominance in 2018, as the process helps to maintain shape, color, size, texture, aroma and flavor of the berries while retaining its nutritional value.
 

Based on nature of product, the market is classified into organic and conventional. In terms of end-user spectrum, dried cranberry market is bifurcated into dairy products, confectionaries, bakery products, snack bars & cereals, beverages, and others. On the basis of distribution channel, the market is segmented into online, convenience stores, hypermarkets and supermarkets.
 

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Considering the geographical landscape, the global dried cranberry market is divided into regions namely, Europe, North America, South America, Middle East & Africa, and Asia-Pacific. The report cites that North America dried cranberry market holds the largest regional share presently, owing to extensive use of dried cranberries in numerous cuisines, especially during holidays.
 

The prominent players operating in the global dried cranberry market are Fruit d’Or, Decas Cranberry Products, Inc., Badger State Fruit Processing, Inc., Graceland Fruit, Inc., Mariana Packaging Company, Honestly Cranberry, Meduri Farms, Inc., Wetherby Cranberry Co., Wonderland Foods, and Ocean Spray.