According to a recent study titled ‘Edible Flakes Market Size By Product, By Distribution Channel, Industry Analysis Report, Regional Outlook, Application Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2025’, available with Market Study Report, the global edible flakes market is projected to surpass USD 25 billion by the year 2025.
 

Rapid urbanization in tandem with fast-paced lifestyle, and rising inclination towards ready-to-eat products is driving the growth of edible flakes market. The product is preferably used in breakfast and evening snacks owing to its various health benefits. Increasing health awareness coupled with low product cost and rising disposable income are augmenting the market outlook.
 

On the reverse, growing availability of various substitutes such as yoghurt, protein bars, fresh fruits and energy bars will hamper the market growth during the forecast timeline. Growing lactose intolerant population may negatively affect the business scenario in the coming years.
 

Based on the product segment, edible flakes market has been classified into corn flakes, rice flakes, wheat flakes, and flakey oats. The flakey oats segment held 20% market share in 2018 and is expected to see noticeable growth in the coming years, on account of the nutritional value of the product. It is made of oat grains and is a good source of fiber.
 

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Speaking of the distribution channel, edible flakes market is segmented into supermarkets & hypermarkets, convenience Stores, and online retailers. Market share from convenience stores is expected to grow with a CAGR of 8% during the forecast timeline as the retail network is scaling across the globe.
 

Considering the geographical outlook, global edible flakes industry in divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa with a key focus on countries such as Canada, U.S., UK,   Germany, France, Spain, Italy, Russia, India, China, Japan, Indonesia, Malaysia, Australia, South Korea, Mexico, Brazil, Saudi Arabia, South Africa, Kuwait, and UAE. Asia Pacific edible flakes market is slated to grow momentously with 11% CAGR through 2025. Changing consumption patterns and increasing health concerns are the major factors augmenting the regional business outlook.
 

Major players operating in edible flakes market include General Mills, Post Holding Company, Kellogg’s, Quakers Oat Company, Dr. August Oetker, Nestlé SA, Nature's Path Foods, H. & J. Brüggen KG, Baggry's India Limited, Patanjali, Marico, Tops, FoodCare Sp. z o.o., and Rubin Mühle GmbH.