April 14, 2020
As per the report titled ‘Breastfeeding Accessories Market Size By Product, Industry Analysis Report, Regional Outlook, Application Potential, Price Trends, Competitive Market Share & Forecast, 2019 - 2025’, available with Market Study Report LLC, global breastfeeding accessories market is projected to cross USD 1,598.5 million by the year 2025.
Increasing number of working women across the globe coupled with rising ratio of single-parent families are major growth drivers of breastfeeding accessories market. Various government and non-government initiatives creative awareness regarding the importance of breastfeeding along with changing hospital practices and educational programs are further enhancing the market growth.
Initiatives such as World Breastfeeding Week held every year between 1st to 7th August aimed towards encouraging breastfeeding and improving infant health is positively impacting the market outlook. On the contrary, rising adoption of breastmilk substitutes such as infant formula will hinder the market growth.
Based on the product scope, breast milk bottles segment was worth USD 174.8 million in 2018 and is anticipated to show a sizeable growth during the forecast period. Growing demand for products for safe and long-term storage of breastmilk is driving the segment growth. Advantages such as breastmilk integrity retention, ease of use, and leakage prevention are encouraging the product adoption.
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As per the regional analysis, China breastfeeding accessories market is estimated to grow with 11.1% CAGR during 2019-2025. Government initiatives such as setting up websites for promoting lactation, banning baby formula advertisement, and urging employers to set up breastfeeding areas in offices are augmenting the demand for breastfeeding accessories in China.
Meanwhile, Brazil breastfeeding accessories market was worth USD 26.7 million in 2018 and is expected to register decent growth during the analysis period. Progressive breastfeeding culture and increasing healthcare expenditure in line with training programs for community peer counselors involved in promoting breastfeeding are supporting the regional market expansion.
Major industry players include Pigeon Corporation, Medela, Ardo Medical, Ameda, Linco Baby Merchandise Works, Bailey Medical, NUK USA, Whittlestone, Büttner-Frank, Hygeia Health, Acute Ideas, Mayborn Group, Koninklijke Philips, and KaWeCo GmbH. These industry giants are foraying into high potential regions to cater the unmet needs and improve their revenue share.
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