March 06, 2020
According to a recent study titled ‘Asia Pacific Non-Alcoholic Beer Market Size By Material, Technology, Sales Stores, Industry Analysis Report, Country Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2018 – 2024’, available with Market Study Report LLC, Asia Pacific non-alcoholic beer market is expected to exceed USD 7.5 billion by the year 2024.
Growing health conscious among the regional population is fueling the demand for non-alcoholic beer in Asia Pacific. Increasing incidences of medical disorders due to excessive alcohol consumption, particularly among pregnant women and geriatric population is another major factor supporting the market growth.
Rising inclination towards low alcohol content beverages across occasional consumers will foster the market growth in the coming years. Less calorie content, diet suitability, and cultural traditions will play a key role in product differentiation, thereby augmenting the business landscape. Furthermore, the growing consumer awareness regarding the harmful impact of alcohol on health, sports-centric lifestyle of millennials, and increasing self-image consciousness are contributing to growth of Asia Pacific non-alcoholic beer market.
Based on the technology landscape, Asia Pacific non-alcoholic beer market is segmented into restricted fermentation/fermentation-free, dealcoholisation, reverse osmosis, vacuum distillation, heat treatment, and others. Reverse osmosis segment is anticipated to show considerable growth during the forecast period. Increasing demand for non-alcoholic beverages among the pregnant female population coupled with stringent government regulations and policies towards alcohol consumption in countries with Islamic dominance are encouraging the adoption of reverse osmosis technology for non-alcoholic beer production.
In terms of distribution channel, Asia Pacific non-alcoholic beer market is classified into convenience stores, liquor stores, supermarkets, online stores, and restaurant bars. The report cites that Restaurant bars segment is expected to witness a high demand for non-alcoholic beers during the study period, owing to rising preference for on-premise consumption of alcohol.
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Considering the geographical outlook, the market is fragmented into India, China, Japan, South Korea, Indonesia, Malaysia, and Australia. China non-alcoholic beer market amassed USD 900 million in 2017 and will foresee substantial growth during 2018-2024, owing to the implementation of stringent drunk and driving regulations. The presence of numerous domestic brewers along with a huge consumer base in the region is further enhancing the regional market outlook.
Arpanoosh, Anheuser-Busch InBev, Behnoush Iran Company, Big Drop Brewing Co., Bernard Brewery, Carlsberg, Erdinger Weibbrau, Coors Brewing Company, Halewood Wines & Spirits, Krombacher Brauerei, Heineken N.V, Kirin, Moscow Brewery Company, Weihenstephan, and Suntory Brewery Co., Ltd. are the prominent players of Asia Pacific non-alcoholic beer market.
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