Social Media Analytics Market Size

The global social media analytics market size was valued at $5.83 billion in 2024 and is projected to reach $18.76 billion by 2030, growing at a CAGR of 21.5% during the forecast period.

Social Media Analytics Market Overview

Social media analytics serves as a valuable tool for businesses, enabling them to gather, track, and analyze data from various social networking platforms to enhance operational efficiency and facilitate informed decision-making. Additionally, this tool assists in mapping out potential partnerships and channels with third-party entities, fostering collaboration and expanding outreach efforts. Through the utilization of advanced analytics techniques, such as sentiment analysis and trend identification, organizations can extract actionable insights to refine marketing strategies, improve product offerings, and enhance customer engagement. 

Social Media Analytics Market Dynamics 

• The social media analytics market is expected to witness significant growth in the future due to the increase of smart phones with access to the internet, increase in social media users, and growing developments in digital technology.

• Additionally, advancements in AI and machine learning and rising importance of consumer insights are the prominent factors driving the growth of the market.

• However, issues related to data and securities and challenges in integrating data from multiple social media platforms are restraining the market growth.

• On the contrary, increase of e-commerce sales and growing focus on brand reputation management are creating opportunities for market growth.

By Component, Software segment is anticipated to have the Largest Market Share during the Forecast Period 

The software segment is expected to have significant share in the social media analytics market during the forecast period owing to the escalating volume and velocity of social media data, software tools are prioritizing real-time monitoring capabilities. This empowers businesses to swiftly track and address customer feedback, emerging trends, or potential crises across social media platforms. The integration of AI and ML technologies is revolutionizing social media analytics software, facilitating automated data processing, pattern recognition, and predictive analytics. These advancements enable businesses to unearth valuable insights and refine their social media strategies effectively. Furthermore, social media analytics software is increasingly equipped with features to identify and assess influencers. These tools aid businesses in pinpointing influential individuals, gauging their impact, and evaluating the efficacy of influencer marketing endeavors. 

By Geography, North America Accounts for the Largest Market Size during the Forecast Period

The North America holds the top position in market size during the forecast period due to the increasing turning to real-time social media analytics to stay updated on the latest trends, understand customer sentiments, and address emerging challenges. This emphasis on real-time data enables swift decision-making, proactive engagement with consumers, and effective crisis management. Moreover, there's a growing recognition of the importance of compliance and data protection in social media analytics, driven by evolving privacy regulations like GDPR and CCPA. Consequently, companies in North America are investing in solutions that ensure adherence to these stringent privacy laws, prioritizing robust data security measures.

Key Target Audience: 

• Businesses and Enterprises

• Social Media Platforms

• Social Media Analytics Service Providers

• Marketing Agencies and Consultants

List of the Key Players Profiled in the Report Includes:

• Adobe

• Meltwater

• Brand24 Global, Inc

• Brandwatch (Cision US Inc.)

• GoodData Corporation

• Hootsuite Inc.

• IBM Corporation

• Digimind

• NetBase Quid, Inc.

• Oracle

• Qualtrics

• Salesforce, Inc.

• Sprinklr

Recent Developments: 

• In March 2024, Oracle has introduced enhanced artificial intelligence (AI) features within Oracle Fusion Data Intelligence, aimed at assisting Oracle Fusion Cloud Applications users in enhancing decision-making processes by amalgamating data-driven insights with intelligent actions. Oracle Fusion Data Intelligence represents a cutting-edge solution for data, analytics, and AI, leveraging Oracle Cloud Infrastructure (OCI) services such as Oracle Autonomous Database, OCI Data Lake, and Oracle Analytics Cloud. These newly integrated AI capabilities empower organizations to elevate decision-making efficacy and optimize business results.

Market Segmentation: 

The research report includes in-depth coverage of the industry analysis with size, share, and forecast for the below segments:

Market by, Component:

• Software

• Services

Market by, Function:

• Sentiment Analysis

• Competitive Analysis

• Hashtag Analysis

• Dashboard & Visualization

• Other Functions

Market by, Application:

• Sales and Marketing Management

• Customer Experience Management

• Competitive Intelligence

• Risk Management and Fraud Detection

• Public Safety and Law Enforcement

Market by, Analytics: 

• Predictive Analytics

• Prescriptive Analytics 

• Diagnostic Analytic

• Descriptive Analytics

Market by, End User:

• Travel and Hospitality

• Retail and Consumer Goods

• Media and Entertainment

• IT and Telecommunications

• Healthcare And Lifesciences

• Government And Public Sector

• Banking, Financial Services, and Insurance (BFSI)

• Other End Users

Market by, Geography: 

The social media analytics market report also analyzes the major geographic regions and countries of the market. The regions and countries covered in the study include:

• North America (The United States, Canada, Mexico), Market Estimates, Forecast & Opportunity Analysis

• Europe (Germany, France, UK, Italy, Spain, Rest of Europe), Market Estimates, Forecast & Opportunity Analysis

• Asia Pacific (China, Japan, India, South Korea, Australia, New Zealand, Rest of Asia Pacific), Market Estimates, Forecast & Opportunity Analysis

• South America (Brazil, Argentina, Chile, Rest of South America), Market Estimates, Forecast & Opportunity Analysis

• Middle East & Africa (UAE, Saudi Arabia, Qatar, Iran, South Africa, Rest of Middle East & Africa), Market Estimates, Forecast & Opportunity Analysis

Scope of the Report:

The report oGlobal Social Media Analytics Market: Industry Analysis, Opportunities and Forecast up to 2030o by Diligence Insights provides a detailed analysis of the present market and future outlook with market estimates and forecasts for all specified segments, encompassing both global and regional perspectives as outlined within the research framework. The study includes historical market data for the years 2022, 2023 and offers revenue estimations for 2024, and project forecasts spanning from 2025 to 2030. It places significant emphasis on the examination of market trends, key industry participants, supply chain developments, technological advancements, pivotal milestones, and prospective strategies. Comprehensive market assessments are carried out across major geographic regions, including North America, Europe, Asia Pacific, South America, and Middle East & Africa. As such, this report constitutes a valuable resource for current industry stakeholders, newcomers to the field, and potential investors.

The study offers an in-depth market analysis, drawing insights from industry experts across the value chain. A special focus has been made on 25 countries, including the United States, Canada, Mexico, the United Kingdom, Germany, Spain, France, Italy, China, Brazil, Saudi Arabia, and South Africa, among others. The market data has been meticulously collected through extensive primary interviews and comprehensive secondary research. Market size determination is rooted in the revenue generated from sales across all the specified segments and sub-segments as defined within the research scope. The market sizing analysis includes both top-down and bottom-up approaches for data validation and accuracy measures.

The report offers insights into the following aspects:

• Analysis of major market trends, factors driving, restraining, threatening, and providing opportunities for the market.

• Analysis of the market structure by identifying various segments and sub-segments of the market.

• Understand the revenue forecast of the market for North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

• Analysis of opportunities by identification of high-growth segments/revenue pockets in the market.

• Understand major player profiles in the market and analyze their business strategies.

• Understand competitive developments such as joint ventures, alliances, mergers and acquisitions, and new product launches in the market.