February 16, 2021
According to business intelligence report titled ‘Global Application Hosting Market Analysis, 2020’, available with Market Study Report LLC, global application hosting market is projected to record a y-o-y growth rate of 13% through 2025.
Expert verbatim signifies that focus of end-user organizations on inculcating customer-centric and business-centric approach, in consort with efforts to ensure customer data safety are provide impetus to global application hosting market growth. Besides, various strategies undertaken by vendors to gain competitive edge are also pushing up the industry share.
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Based on hosting type, the market is divided into colocation hosting, cloud hosting (software as a service, platform as a service, infrastructure as a service), and managed hosting. While different service types are application security, backup & recovery, database administration, infrastructure services, application programming interface management, and application monitoring.
Speaking of application scope, global application hosting industry is classified into web-based, and mobile-based, wherein the latter segment is touted to account for substantial market share by the end of forecast period. The lucrative surge is credited to inclination among enterprises to launch mobile applications so as to enhance customer interaction. Proliferation of mobile devices, easy & affordable accessibility to internet services, and emphasis on ensuring data security & maximum server time are fostering the demand for mobile application hosting services.
Considering the organization size, the marketplace is segmented into small & medium-sized enterprises, and large enterprises. While as per end-user spectrum, the industry is fragmented into energy & utilities, manufacturing, healthcare & pharma, retail & ecommerce, media & entertainment, telecommunication & IT, BFSI, and others like travel & hospitality, and education.
The report cites that worldwide application hosting industry share from BFSI (banking, financial services, and insurance) sector is reckoned to multiply over 2020-2025. These institutes are leveraging the benefits offered by internet and mobile to offer their customers access to mobile/internet banking, hence impelling the segmental share.
The competitive scenario of global application hosting market is intense, with companies incorporating various tactics like acquisition, collaborations, and innovative service offerings to expand their foothold in the business space. Major contenders include Apprenda Inc., DXC Technology, FIS, Liquid Web, NaviSite Inc., Google LLC, Microsoft Corp., Amazon Web Service (AWS), Rackspace Technology, and IBM Corp.