According to the research report titled ‘Global Web Based Digital Signage Market Size study with COVID Impact, By Type (OLED Technology, LCD Technology, HD Projector Technology, LED Technology), by Application (LED Technology, Entertainment and Sports, Education, Corporate, Banking) and Regional Forecasts 2020-2027’ available with Market Study Report, global web based digital signage market is anticipated to grow significantly over 2020-2027.
 

For the record, digital signage is an electronic format for advertising, conveying information and other relevant content with the help of displays that use LED, OLED and LCD technologies.
 

Digital signage offers multiple features such as motion picture, color range, and sharp images, which in turn has augmented the demand for 8K & 4K display resolutions, thereby favoring the growth of global web-based digital signage market.
 

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High inclination towards transitioning from conventional retail stores to smart stores is further fueling the market expansion.  In fact, as per Statista, the unit sales of 8K ultra-HD televisions is estimated to rise from USD 0.5 million to about USD 31 million during 2019-2025. However, increasing corporate investments towards broadcast/online advertising is expected to hamper the growth of the market throughout the analysis timeframe.
 

Based on type, global web-based digital signage market is divided into LED technology, HD projector technology, LCD technology, and OLED technology. With regards to application, the market is segmented into banking, corporate, education, entertainment & sports, and LED technology.
 

Moving on to the regional analysis, the report states that Europe and North America are estimated to collectively dominate the global market. High concentration of dedicated traders along with rising product demand in the retail sector is fostering the adoption of web-based digital signage solutions, thereby facilitating the business scenario in the Europe as well as North America.
 

Alternatively, Asia-Pacific web-based digital signage market is projected to surpass Europe in terms of market share over 2020-2027. Rising awareness pertaining to the benefits of digital signage along with surging product demand in India and China for hotels, hospitals, corporate offices, and retail stores are fostering the expansion of the Asia-Pacific market.
 

The companies that define the competitive landscape of the market include Quividi, Sharp Corporation, Sony Corporation, BroadSign International, Inc., NEC Corporation, Samsung Electronics Co., Ltd., Panasonic Corporation, LG Electronics Inc., Cisco Systems, Inc., and Advantech Co. Ltd. among others.