According to the research report titled ‘Global Toy Market - Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country: Market Insights and Outlook Post Covid-19 Pandemic (2020-2025)’, available with Market Study Report, global toy market was valued at USD 22.1 billion in 2019 and is projected to register an appreciative growth rate of 1.4% over the forecast duration. 
 

Increasing population and rising disposable income across several developing economies are fueling the growth of global toy market. Furthermore, the Covid-19 pandemic has proven to be beneficial for the toy industry. Despite retail inactivity and disruptions in supply chain, e-commerce platforms have continued to facilitate the sales of toys to address the spike in the product demand from children confined at homes as schools remain closed.
 

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Based on product type, global toy market is categorized into infant and pre-school toys, games and puzzles, construction toys, outdoor and sports toys, dolls and accessories, and others.
 

Considering the age factor, global toy market is segmented into 0-8 years, 8-15 years, and 15 & above. Among these, 0-8 years segment currently accounts for majority market share, fueled by the demand from emerging economies.
 

Speaking of the distribution channel, global toy market is divided into e-commerce, supermarket, traditional store, departmental store, and others. Supermarkets segment will gain considerable traction in the upcoming years on account of better convenience and accessibility for urban consumers.
 

Geographically, global toy market is split into North America (United States, Canada), Europe (France, Germany, United Kingdom, Spain), and Asia Pacific (China, India, Japan, and South Korea).
 

Leading players in global toy market are Clementoni, Goliath Games, Thames & Kosmos, Playmobil, VTech, TOMY, Ravensburger, Mattel, Lego, and Hasbro. These companies have strategically aligned themselves in specific categories. For instance, Hasbro mostly focuses on action figures, games and puzzle segments, whereas, Matt generally sells in the pre-school and dolls segments.