According to the research report titled ‘Global Teeth Whitening Products Market Size study, by Type (Whitening Toothpaste, and Whitening Stripes & Gels), By Product (Surface Whiteners, and Bleaches), By Applications (Professionally Applied, and Consumer Applied) and Regional Forecasts 2020-2027’, available with Market Study Report, global teeth whitening products market is expected to record a robust CAGR during 2020-2027.
 

Increasing understanding about significance of white teeth for beauty and self-confidence, along with soaring demand are primarily driving global teeth whitening products market growth.
 

For those unversed, teeth whiteners are utilized by dentists in dental clinics, purchased over the counter, or given for home use by dentists. Teeth whitening materials are generally of two types, whitening toothpaste and peroxide-containing bleaching components. Notably, bleaching agents contain peroxide(s) which aid in removing deep and surface stains, while, non-bleaching chemicals comprise of compounds with physical or chemical intervention that remove only surface stains.
 

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Over-the-counter home-use teeth whitening bleaching items and teeth whitening devices sold by dentists are both eligible for American Dental Association approval. Various whitening products with different amount and type of active ingredient, shape, and formulation, are currently available at retail outlets, which dentists provide products which include bleaching labels, gels, paint-on fabrics, among others.
 

Rising cognizance of oral health, evolving lifestyle, rising disposable income, easy availability of over the counter items, and shifting preferences towards new oral care products from traditional ones are augmenting worldwide teeth whitening products industry share. Moreover, growing intake of cola, tea, tobacco, and alcoholic beverages that lead to teeth discoloration is also propelling the business expansion.
 

Speaking of the regional landscape, United States is anticipated to hold a major portion of global teeth whitening products market share by the year 2027, creditable to inclination towards cosmetic dentistry. Further, booming elderly population, unhygienic dietary patterns followed by intake of fast food, cigarettes, alcohol, beer, and caffeine, along with dental discoloration are likely to add to the regional market valuation.
 

Major firms in global teeth whitening products market sphere are Procter & Gamble Health Ltd., Unilever plc, Johnson & Johnson, Henkel AG & Co. KGaA, GLO Science Inc., GlaxoSmithKline plc, Dr. Fresh LLC, Colgate-Palmolive Company, Church & Dwight Co. Inc., and Brodie & Stone International plc.