As per the research report titled ‘Global Podcasting Market Size study, by Genre (News & Politics, Society & Culture, Comedy, Sports, Repurposed Content), by Format (Interviews, Panels, Solo, Conversational) and Regional Forecasts 2020-2027’ available with Market Study Report, global podcasting market is expected to witness unprecedented growth during 2020-2027.
 

According to the business intelligence report, emphasis among podcast production studios on the distribution and production of their content on audio platforms such as Spotify, coupled with emergence of high bandwidth, and personal digital assistants are augmenting the growth of global podcasting market size.
 

For the uninitiated, podcasting refers to the practice of distributing digital recordings and audio files through the internet. These files can be downloaded by users on their devices from various online platforms and can be transferred to portable electronic devices such as smartphones and PDAs (personal digital assistant).
 

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Increasing penetration of internet as well as smartphones, inclination towards audio and music content, growing acceptance of audio broadcasting content, and escalating demand for podcasts are stimulating the global podcasting market outlook. Citing an instance, the IDC (International Data Corporation) recorded shipment of around 369.8 million units of smartphones by vendors in the fourth quarter of 2019.
 

On the contrary, storage space issues and high costs associated with podcasting are expected to impede the industry expansion throughout the analysis timeframe.
 

Based on genre, global podcasting industry is bifurcated into repurposed content, sports, comedy, society & culture, and news & politics. With regards to format, the market is divided into conversational, solo, panels, and interviews.
 

From a regional frame of reference, North America accounted for a majority of the global podcasting market share in the recent past and is predicted to grow significantly through 2027. Diverse audio listener base in the region along with technological advancements are boosting the expansion of North America market.
 

On the other hand, Asia-Pacific podcasting market is also predicted to attain substantial expansion through 2027, owing to rising penetration of digital devices, and growing popularity of podcast content.
 

Leading players that define global podcasting industry trends are TuneIn Inc., Stitcher Radio, Spotify AB, SoundCloud, Entercom Communications Corporation, Pandora Media LLC, Megaphone LLC, iHeartMedia Inc., and Apple Inc.