June 30, 2020
According to the research report titled ‘Global Personal Lubricants Market Size study, by Type (Water-based, Silicone-based, Oil-based), by Distribution Channel (E-Commerce, Drug Stores, Others) and Regional Forecasts 2019-2026’, available with Market Study Report LLC, global personal lubricants market size accounted for USD 890 million in the year 2018 and is reckoned to showcase a y-o-y growth rate of 8.2% between 2019 and 2026.
For the record, personal lubricants, also known as lube, are specialized lubricants utilized during human sexual acts in order to reduce friction. The product is applied to genitals and as well as to sex toys for comfortable penetration. It gets absorbed in skin and offers temporary relief from any related pain during intercourse.
Increasing popularity of personal lubricants among female population along with growing demand for organic products are major factors driving the market growth. The product is available in either gel or liquid form and is widely purchased through e-commerce platforms. Thus, rapid expansion of e-commerce sector is further aiding the market expansion.
In February 2019, for instance, No Borders Naturals Inc. acquired exclusive rights from Toro Management LLC DBA SYLK for distributing SYLK products in the U.S. Similarly, France-based consumer health company SASMAR launched a global campaign by providing free samples of its personal lubricants in Australia, U.K. and the U.S. Such initiatives by major players are stimulating the industry outlook. However, allergies and side effects associated with personal lubricants may act as a hindering factor to the overall market growth.
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As per type, the market is split into oil-based, silicone-based and water-based. In terms of distribution channel, the industry is bifurcated into drug stores, e-commerce and others.
Regionally, North America personal lubricants industry is predicted to witness considerable growth in the forthcoming years, primarily driven by introduction of innovative products and increasing popularity of personal lubricants among consumers.
On the other hand, Asia-Pacific personal lubricants market is set to acquire noticeable returns during the forecast period. Rising product adoption among the population in order to improve sexual experience is complementing the business outlook in APAC.
The prominent players operating in personal lubricants industry are Mayer Laboratories Inc., The Yes Yes Co. Ltd., Uberlube, Church & Dwight Co. Inc., Trigg Laboratories Inc., Sliquid, Lovehoney Group Ltd., LifeStyles Healthcare Pte. Ltd., Biofilm Inc. and Reckitt Benckiser Group Plc among others.