Global Personal Care Wipes Market to Surpass USD 16,914 Million By 2027

June 18, 2020

According to the research report titled ‘Personal Care Wipes Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Product Type; Distribution Channel; and Geography’, available with Market Study Report LLC, global personal care wipes market was valuated at USD 10,843.67 million in 2018 and is expected to reach a valuation of USD 16914.56 million by 2027. The market is anticipated to grow at a CAGR of 5.4% during 2019-2027.

There are various types of wipes available in the market for personal care such as general cleaning wipes, intimate personal care wipes, baby care wipes, antibacterial personal care wipes, cooling wipes, body care wipes, medical personal care wipes, and more. These personal care wipes remove dirt or liquid from the surface when they are rubbed lightly over it. Personal care wipes are convenient to use as they are quicker and easier than the alternative of dispensing a liquid and then using a paper towel or cloth to remove dust and clean the surface.

With respect to the type, the global personal care wipes market is divided into hand and body, facial and cosmetic, baby, and others. Owing to the rising rate of childbirth, increasing number of working women along with modernization in healthcare practices, the market is witnessing high demand for baby personal care wipes worldwide. The baby personal care wipes dominated the market in 2018 and is projected to showcase a similar trend in the approaching years.

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Furthermore, increasing focus on sanitation and well-being of the babies, and a shift towards healthy lifestyle is driving the demand for antibacterial wipes for personal care applications. Based on the distribution channel, the industry is bifurcated into supermarket/hypermarket, specialty store, online, commercial and industrial, and others.

With regards to the regional overview, the market is classified into Asia Pacific, the Middle East & Africa, South America, North America, and Europe. North America amassed a significant fraction of the market owing to the rising concerns related to personal hygiene in the region, which was followed by Europe and Asia Pacific. The US was a leading contributor to the North America personal care wipes market owing to its huge population base and developed economies.

Body Wipe Company, La Fresh, Rockline Industries, Edgewell Personal Care, Johnson and Johnson, Kimberly Clark Corporation, Nice-Pak Products, Inc., Procter and Gamble Co, Unicharm International, and Diamond Wipes International are the prominent players in the global personal care wipes market. These players are involved in business planning and strategy, product launch, and mergers and acquisitions with the goal of increasing the consumer base and geographical presence worldwide.

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