Global OTA Transmission Platform Market to record 3.4% CAGR through 2027

December 15, 2020

According to the research report titled ‘Global OTA Transmission Platform Market Size study, by Component (Platform, Services), and Regional Forecasts 2020-2027’, available with Market Study Report LLC, global OTA transmission platform market was appraised at USD 95.6 million in 2019 and is likely to display a y-o-y growth rate of 3.4% between 2020 and 2027.

Widespread adoption of digital television services coupled with rapid digitalization and relevant technological advancements are some of the major factors driving the growth of global OTA transmission platform market.

As per Statista, over 21% of households in the United States owned 4K Ultra HDTV in the year 2018, a 16% increase since 2017. Moreover, about 4 million Japanese households owned televisions with 4K resolution and is likely to reach 27 million by 2024. Growing demand for advanced television systems is thus stimulating global OTA transmission platform industry.

For those uninitiated, OTA (over-the-air) is a platform used for wireless communication in the broadcasting sector. Such platforms are extensively used in in radio as well as in television applications in order to broadcast channels wirelessly.

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Advancements in transmission technology has revolutionized the broadcasting sector. It is also worth mentioning that ARTC (Advanced Television Systems Committee) 3.0 standard is the most used technology in OTA transmission platforms. This technology uses advanced error correction and other tools to develop a wireless data through an IP delivery system. Hence, improving cognizance regarding the benefits associated with the product is favoring global OTA transmission platform industry forecast.

The ongoing COVID-19 pandemic has impelled the demand for OTA transmission platforms owing to enforcements of lockdowns in order to curb the spread of the disease. Thus, increasing number of television viewers amidst the Coronavirus outbreak are augmenting global OTA transmission industry size. However, lack of adequate OTA infrastructure could potentially hinder the market expansion in the upcoming years.

From the regional point of view, North America OTA transmission platform industry is touted to grow substantially during the study duration. Increasing acceptance of televisions with 4K and 8K resolutions coupled with high concentration of industry participants are positively swaying the business dynamics in North America.

Meanwhile, Asia-Pacific is likely to emerge as a key revenue generator for global OTA transmission platform market in the upcoming years. Swift digitization of the broadcasting sector coupled with availability of wireless and high quality transmission platforms are favoring the regional market scenario.

TiVo Corporation, SK Telecom Co. Ltd., Sinclair Broadcast Group Inc., One Media 3.0 LLC, LG Electronics Inc., Harmonic Inc., Gemalto N.V., GatesAir Inc., Channel Master, and AirTV LLC are the key competitors in global OTA transmission platform market sphere.

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