According to the research report titled ‘Online Video Platform Market Size By Type, By Business Model, By Application , Industry Analysis Report, Regional Outlook, Growth Potential, Competitive Market Share & Forecast, 2020 – 2026’, available with Market Study Report, global online video platform market is expected to register substantial growth during 2020-2026.
 

Rising internet penetration and increasing social media users are key factors driving the growth of global online video platform market. For those uninitiated, online video platforms offer recorded and live video content on a particular website. These platforms are basically cloud applications through which end-users can interact daily.
 

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Online video platforms are not restricted to a specific genre and can be used for various purposes such as creating brand awareness, lead generation, offering paid access to video streaming and advertising. Thus, growing demand for video platform solutions in order to improve consumer viewing experience is also aiding the market expansion.
 

As per type, the report states that video content management segment held 20% share in global online video platform industry in the year 2019 and is expected to display similar growth trends in the ensuing years. Video content management allows users to record, upload, view as well as share content on various smartphones and tablets.
 

On the other hand, mobile video segment is predicted to expand with a CAGR of 20% between 2020 and 2026, primarily due to rising adoption of internet services among mobile users.
 

From the regional point of view, online video platform industry share from Latin America is expected to register a y-o-y growth rate of 15% through 2026. The advent of COVID-19 pandemic has compelled people to stay at home, which in turn has proliferated the adoption of video streaming platforms. In addition, increasing number of social media users along with inclination towards watching live streaming shows are facilitating the business scenario in Latin America.
 

Meanwhile, Middle East & Africa is expected to hold 5% market share by the end of the forecast period. The growth can be attributed to widespread usage of internet services across the region.
 

The competitive landscape of global online video platform market is defined by contenders such as YouTube (Google LLC), VideoBloom Inc., SpotX, Pixability Inc., Ensemble Video, Panopto, Ooyala Inc., Niche Video Media LLC, MediaSilo Inc., MediaMelon Inc., Limelight Networks Inc., Kaltura Inc., Frame.io Inc., Endavo Media and Communications Inc., Comcast Technology Solutions, Cincopa Ltd., Brightcove Inc., Dacast Inc., and Akamai Technologies Inc. among others.