June 29, 2020
According to the research report titled ‘Global Oatmeal Market Size study with COVID-19 Impact, by Type (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats and Others), by Distribution Channel (Hypermarket, Supermarket, Specialty Retailers, Convenience Stores, Independent Retailers and Others) and Regional Forecasts 2020-2026’, available with Market Study Report LLC, global oatmeal market was worth USD 10.7 billion in 2019 and is expected to grow with a CAGR of 1.3% over 2020-2026.
Given the COVID-19 pandemic, global oatmeal market is witnessing restrained growth due to short term shutdown of manufacturing units and disrupted distribution channel across the globe. Oatmeal is widely consumed as breakfast cereal across the globe. To make coarse oatmeal, oat grains are crushed, processed, steel-cut or rolled. It has high nutritional value with contents such as mineral, dietary fiber, vitamin, starchy carbohydrates, and high protein, along with being rich in antioxidants. Oatmeal consists of bioactive substances which aid in protecting the body against chronic diseases like cancer, diabetes, and heart ailments.
Increase in convenience food demand and shifting preference of consumers towards healthy meals are the key factors driving the growth of global oatmeal market. In addition to this, evolving dietary habits and inclination towards protein intake also favor the market growth.
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Regenerative organic agriculture is a system which aims to seclude carbon through combination of processes including soil testing, increased plant diversity, new weed control tools adoption, reduced tillage frequency, soil maintenance, and cover crops. Increasing popularity of this practice and introduction of Regenerative Organic Certified Instant Oatmeal by Nature’s Path Foods Inc. in March 2020 will impel the market growth.
On the other hand, availability of products like cornflakes, brown rice, buckwheat, and quinoa which act as a substitute for oatmeal may impede the market growth over the analysis timeframe.
From the regional point of view, global oatmeal market is divided into Latin America, Europe, North America, Asia Pacific and Rest of the World. Asia Pacific currently holds majority market share and is slated to grow substantially over the forecast timeframe, owing to increased popularity of oatmeal as breakfast cereal.
The leading organizations in global oatmeal market are Bagrry's India Limited, Cargill Inc., Weetabix Limited, World Finer Foods, Hamlyn's Of Scotland, General Mills Inc., Kellogg NA Company, Nestlé S.A, and Nature's Path Foods Inc. among others.