As per the report titled ‘North America Pea Protein Market for Meat Substitutes Application Size by Product, By End-Use, Industry Outlook Report, Regional Analysis, Application Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2026’, available with Market Study Report, North America pea protein market for meat substitutes application is expected to grow rapidly through 2026.
 

According to the report, burgeoning consumer inclination towards vegetarian and vegan diets owing to health benefits such as higher digestibility and anti-allergic properties is impelling the growth of pea protein market for meat substitutes application in North America. The product is widely adopted in bakery items, dietary supplements, and sport supplements.
 

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Notably, pea protein is obtained from split yellow peas and is available is powdered form. It is rich source of protein and iron, aids in muscle growth, weight loss, and maintaining heart health. Rising concerns regarding animal cruelty and cognizance of environmental issues are augmenting North America pea protein market for meat substitutes application outlook. However, surging popularity of lean meats may act as a growth restraint.
 

Based on the product terrain, the market is classified into textured pea protein, pea protein concentrate, and pea protein isolate. As per the report, pea protein concentrate segment is slated to gain substantial traction in the coming years, on account of a plethora of nutritional advantages including protein fortification, less calories, lactose-free, gluten-free, and anti-allergic. The product is also used in pet food formulation as it enhances the protein content without changing color, aroma, or flavor of food.
 

Speaking of the end-user scope, the market is divided into meatballs, strips & nuggets, burgers, and others including sausages and ground meat. Among these, the others segment is poised to command decent gains in the coming years. Ground meat and sausages made from pea protein are similar to original meat products in taste and texture, hence driving the segmental share.
 

Considering the regional landscape, Mexico accounted for 4.5% share of North America pea protein market for meat substitutes application in the year 2018 and will continue to display modest growth through 2026. Shifting preference towards animal cruelty-free diets and substitution of meat products with plant-based ingredients are stimulating the market growth.
 

Major industry players profiled in the report are A&B Ingredients Inc., DuPont Nutrition and Biosciences, Ingredion Inc., Puris Proteins LLC, Emsland Group, Axiom Foods Inc., The Scoular Company, Cargill Inc., and Roquette Freres.