As per the report titled ‘North America Fitness Equipment Market Size By End Use, Equipment, Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 - 2026’, available with Market Study Report, North America fitness equipment market is anticipated to cross USD 6 billion valuation by the year 2026.
 

According to the report findings, adoption of digitally connected gym equipment will serve as a major growth impetus for North America fitness equipment growth. Moreover, advancements in technologies like AI, cloud storage, and wearables will drive customer attention towards modern exercise techniques with immersive workout experiences, thereby positively impacting market outlook. For instance, Nautilus, in Oct 2019, rolled out a digital platform JRNY that utilizes AI to offer customized workout plans according to the user’s lifestyle.
 

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On the downside, ongoing global health crisis of Covid-19 has negatively impacted North America fitness equipment market trends. Temporary shutdown of health clubs and gyms, mandated by the government to curb the spread of the virus caused a significant decline in the demand for fitness machines in the first quarter of 2020. However, easing restrictions and gradual reopening of gyms are expected to spurt the sales of fitness equipment. Moreover, increasing consciousness among people regarding health and immunity ever since the onset of the pandemic is strengthening the equipment demand for fitness enthusiasts exercising at their homes.
 

Based on equipment type, strength training segment in North America fitness equipment industry is reckoned to witness an increase in demand in the forthcoming years. Strength training enhances bone density and decreases risk of fractures while maintain joint flexibility, hence, reducing chances of arthritis. 
 

Speaking of end-user spectrum, North America fitness equipment market share from office segment is anticipated to gain considerable growth over 2020-2026 with companies like Google, Microsoft, and Intel equipping their offices with gyms to improve productivity and ensure employee health & wellbeing. Collaborations between health clubs and corporates are likely to boost the segmental share. For instance, Retro Fitness, a health club franchise boasting their presence across 120 locations in the U.S., have a corporate sponsored wellness programs that partners with companies to integrate gyms into the work environment.
 

On the geographical front, U.S. fitness equipment market is anticipated to witness a sizeable growth over the projected timeline, primarily due to an upsurge in the demand for high-quality equipment in view of increasing health club memberships across the region.
 

Prominent North America fitness equipment industry players are Nautilus, Inc., True Fitness Technology, Inc., Torque Fitness, Amer Sport Oyj, Technogym S.p.A., Johnson Health Tech Co. Ltd., Fitness EM LLC, and Icon Health & Fitness, Inc.