According to the research report titled ‘Global Native Whey Protein Market Size study with COVID-19 impact, by Type (Concentrate Form, Isolate Form), by Application (Food, Beverages, Pharmaceuticals) and Regional Forecasts 2020-2026’ available with Market Study Report, global native whey protein market is projected to register a healthy growth rate through 2026.
 

Growing awareness regarding health and fitness, rising consumption of infant formula, and spike in demand from food sector are projected to drive the global native whey protein market growth over the forecast period. Increasing prevalence of COVID-19 has impelled the demand for nutraceuticals & functional foods owing to rising consumer inclination towards immunity boosting supplements.
 

Decrease in consumption of poultry, meat, and seafood products across the globe is further expected to foster the demand for plant and animal based-protein supplements in the forthcoming years. However, high product cost is expected to be a major growth limiter in the industry over the analysis timeline.
 

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Notably, native whey protein is a high-quality whey product with complete amino acid profile and relatively safer processing. It is rich in micro and macronutrients, which are essential in improving the body’s performance. It also helps in maintaining muscle mass, catalyze muscle protein synthesis, and boost energy before workouts. Furthermore, it reduces soreness and aids in muscle recovery post workout.
 

With respect to type, global native whey protein market is divided into concentrate form and isolate form. Based on the application spectrum, the industry is segmented into food, beverages, and pharmaceuticals.
 

Considering the regional overview, worldwide native why protein market is split into North America, Latin America, Asia Pacific, Europe, and Rest of the World. North America market currently accounts for majority share due to presence of health-conscious population and leading players in the region.
 

Asia-Pacific market is anticipated to witness strong CAGR over 2020-2026, owing to rising consumer awareness about protein supplements, and high potential of personal care and sports nutrition products in the region.
 

Key players operating in global native whey protein market include MILEI GmbH, Reflex Nutrition, Ingredia SA, Leprino Foods, Fonterra Co-operative Group, Lactalis Ingredients, Omega Protein Corporation, FrieslandCampina, Carbery Group Ltd., and Agropur Inc.