According to the research report titled ‘Global Mobile Value Added Services (MVAS) Market Size study with COVID-19 Impact, by Type (Internet Based, Content Based), by Solution (Mobile Music, Social Networking, Video Browsing, Utility VAS, M-Education, Others) and Regional Forecasts 2020-2027’ available with Market Study Report, global mobile value added services (MVAS) market is anticipated to record substantial growth during 2020-2027.
 

Industry experts claim that increasing penetration of 4G and 5G services, rising adoption of mobile banking and digital payments, and escalating demand for entertainment services in smartphones are augmenting the growth of global mobile value-added services market size.
 

Citing an instance, Statista stated that digital payments across the globe increased by around 55.3% in the year 2019, which is a significant rise as compared to 44.47% recorded in 2018.
 

For the record, mobile value-added services are non-core, additional solutions offered by telecommunication service providers. These services are primarily aimed at business promotion and are categorized into various types including mobile payments, social networking, infotainment, MMS, and SMS among others.
 

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Additionally, factors such as technological advancements in 5G services, flourishing e-commerce industry, surging demand from the healthcare sector for remote treatment and diagnosis, and strategic mergers and acquisitions among telecommunication companies are positively swaying the global mobile value-added services market dynamics. However, availability of cost-effective alternatives is expected to impede the industry expansion throughout the study period.
 

The outbreak of the COVID-19 pandemic has negatively impacted the overall market growth, owing to global economic recession along with momentary deceleration by adopting these services in order to satisfy consumer demands and other mandatory needs.
 

Based on type, global mobile value-added services industry is segmented into content based and internet based. With regards to solution, the market is divided into m-education, utility VAS, video browsing, social networking, mobile music, and others.
 

As per the regional analysis of the report, Asia-Pacific mobile value-added services market is projected to exhibit the highest CAGR through 2027. Increasing smartphone penetration, predominantly in India and China are emerging as lucrative opportunities for the remuneration of the regional market.
 

Leading organizations that define the global mobile value-added services industry trends are OnMobile Global Ltd., Alphabet Inc., Bharti Airtel Limited, Vodafone Group plc, KongZhong Corporation, Google, LLC, Gemalto N.V., AT&T Inc., Apple Inc., and Alibaba Group Holding Limited among others.