July 22, 2020
According to a recent study titled ‘Middle East & Africa OTT Platform Market Analysis, 2020’, available with Market Study Report LLC, Middle East & Africa OTT platform market is projected to amass substantial returns over 2020-2025.
Growing presence of international players in UAE, Oman, and Kuwait on account of huge untapped potential for content creation is a major growth driver for Middle East & Africa OTT platform market. In addition, spike in adoption of smartphones and advanced services, along with partnerships among OTT players are projected to foster the industry growth over the estimated timeframe, cites the report.
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Based on monetization model, MEA OTT platform market is classified into advertising-based, subscription-based, and transaction-based. As per the report, subscription-based mode led the industry growth in 2019, attributable to launch of subscription services featuring daily, weekly, and monthly plans by several over-the-top (OTT) platform players.
Parallelly, advertising-based mode is slated to gain decent traction in the upcoming years, owing to introduction of apps that offer free as well as paid content as per AVOD (Advertising Video On-Demand) and SVOD (Subscription Video On-Demand) basis.
Elaborating on streaming devices, the market is categorized into desktops & laptops, internet protocol television, smartphones & tablets, and others. Smartphones & tablets segment currently captures a major portion of the market, trailed by desktops & laptops, and internet protocol television. Increasing use of smartphones for viewing entertainment content and playing video games, coupled with ban withdrawal on communication OTT apps is favoring the segment growth. As per Digital 2020 UAE, 65% smartphones are utilized for gaming, desktops/ laptops stand at 30%, and 24% for gaming consoles. Growing popularity of onlines games is indicating a boom for MEA OTT platform industry outlook.
Major players in Middle East & Africa OTT platform market are Wavo, Turkcell, beIN Connect, Apple TV+, StarzPlay, Netflix, Amazon, and Telly. Apart from these giants, emergence of new entrants is further intensifying the competitive landscape of the market. International players and telecom operators are undertaking strategies such as new launches, merger, collaboration and partnership to expand their reach in MEA. For instance, in 2019, Ooredoo TV Go launched an OTT platform named YuppTV in Oman. Recently in 2020, Huawei launched its video streaming app in the UAE with access to variety of Arabic and global content.