According to the recent research report titled ‘Laundry Detergent Market Share, Size, Trends, Industry Analysis Report By Product Type; By End Use; By Regions, Segments & Forecast, 2019 – 2026’, available with Market Study Report, global laundry detergent market is projected to record a CAGR of 6.5% during the forecast period, reaching a valuation of USD 182.2 billion by the year 2026.
 

Inclination towards using appliance assistance method while washing and rising disposable incomes in Asia Pacific and other emerging countries are driving the growth of global laundry detergent market.
 

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Owing to its demand on a regular basis, laundry holds top position in consumer attractiveness among household tasks, with majority of the population across the globe doing their laundry either regularly or at least twice a week.
 

In addition, demand for detergents has witnessed an upsurge after the increased availability of machinery which have facilitated in streamlining the task and development of separate facilities for commercial and household cleaning, which in turn is augmenting global laundry detergent market size.
 

According to the report, consumers are looking for characteristics such as fragrance, independence from heavy chemicals, and no vibrating colors while purchasing laundry detergents. Moreover, increasing brand awareness and rising number of promotion and marketing campaigns are fueling the expansion of  worldwide laundry detergent industry. In fact, various manufacturers are focusing on aesthetic packaging in order to entice more consumers.
 

The report states that one of the most used goods in the present manufacturing scenario is fabric conditioners. Fabric conditioner has made strong sales and has witnessed growth in the recent past at an impressive rate. Increasing awareness regarding the various product features such as the elimination of stubborn and greasy stains, the preservation/protection of fabric color, and the rinsing most of the colors have compelled leading companies to develop advanced and reliable laundry detergents, which in turn is positively influencing the overall market dynamics.
 

From the regional perspective, Asia Pacific laundry detergent industry is predicted to expand significantly in the ensuing years. Increasing competition among industry participants and growing demand for premium products are positively swaying the business outlook in Asia-Pacific.
 

Leading organizations influencing global laundry detergent market trends are Crown Chemicals Pvt. Ltd., Clariant AG, General Organics Inc., Henkel AG & Co. KGaA, Hindustan Unilever, Church & Dwight Co. Inc., Lion Corporation, Procter & Gamble Health Ltd., Method Products, PBC, and Kao Corporation.