According to the research report titled ‘Global Instant Oatmeal Market Size study, by Type Mixed Type, Pure Type), by Application (Home, Restaurants) and Regional Forecasts 2020-2027’, available with Market Study Report, global instant oatmeal market was worth USD 10.7 billion in the year 2019 and is expected to grow with a CAGR of 1.3% between 2020 and 2027.
 

Consumer preference towards instant oatmeal owing to high protein, vitamins, minerals, fiber, and starch content is a major factor driving the market growth. For those unfamiliar, oatmeal can be consumed with nuts, fruits, and milk, and helps in reducing the risk of chronic conditions including diabetes, cancer, and heart diseases.
 

Increasing awareness pertaining to healthy eating habits and rising number of obese cases are further aiding the market expansion. According to WHO, over 39% of the adults and 38 million infants below the age of 5 years were recorded to be obese in the year 2019.
 

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Growing demand for convenience food products with high nutritional content among millennials and working population is stimulating the industry outlook. As per the United States Department of Agriculture, up to 18% households with employed members prefer ready-to-eat food products since they lack time to cook a complete meal. Similarly, a journal of American College of Nutrition stated that oatmeal helps in suppressing the appetite, hence is highly popular among working professionals.
 

Apart from this, rising adoption of healthy baked products as well as oats noodles are favoring the overall market outlook. Increasing development of various oatmeal flavors is also creating lucrative growth opportunities for industry participants. However, easy availability of healthier alternatives such as buckwheat, cornflakes, and brown rice may act as a restraining factor to the growth of worldwide instant oatmeal market.
 

Considering the geographical landscape, North America instant oatmeal industry is predicted to record unprecedented growth in the forthcoming years, primarily driven by rising acceptance of oatmeal and inclination towards convenience food products.
 

On the other hand, Asia-Pacific market is poised to witness commendable growth during the forecast period. Increasing disposable income and high awareness regarding adventure sports and recreational activities are completing the business outlook in Asia-Pacific.
 

Nestle S.A., McCann Worldgroup, Marico Ltd., The Kellogg co., Quaker Oats Co., General Mills Inc., Dr. McDougall’s Right Foods Inc., and ABF Grain Products Ltd. are the major contenders in global instant oatmeal market.