According to the research report titled, “Growth Opportunity in the India Small Kitchen Appliances Market and Forecast to 2027”, available with MarketStudyReport, India small kitchen appliances market is anticipated to exceed USD 2 Billion by the end of forecast period 2021-2027.
Rising product demand in India small kitchen appliances market is mainly driven by growing middle-class population, presence of affluent consumers, and improving lifestyle. Further, developing awareness of energy-efficient, eco-friendly appliances, along with technological advancements are adding to the industry expansion.
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Notably, small kitchen appliances are portable or semi-portable equipment used to perform a variety of kitchen duties. Microwaves, ovens, toasters, coffeemakers are a few types of small kitchen appliances.
Manufacturers are increasing their product selection in response to increased demand and are also introducing connected technologies such as Wi-Fi, cameras, touchscreens, and other updates. Furthermore, businesses have launched innovative ergonomic designs to fit into every space requirement of the kitchen. Such innovations will continue to spur the market growth in the upcoming years.
Moreover, growing popularity of online sales of small kitchen appliances is expected to rise in future. Benefits such as easy financing options and numerous discounts drive consumers preference towards online channel over traditional in-store purchases.
The research literature also addresses the existing and upcoming challenges in India small kitchen appliances business sphere. It also makes reliable predictions concerning important parameters like growth rate, revenue, and industry share post a comparative analysis of the past and present data.
The document also studies the various appliances sub-segments to deliver a better understanding of the size and scope of this domain. The market, based on the appliances, is fragmented into pressure cooker, electric rice cooker, electric kettle, coffee maker, mixer grinder, juice extractor, blender, and food processor.
From competitive landscape, leading companies in India small kitchen appliances market are Butterfly Gandhimathi Appliances Limited, Philips India, Stove Kraft Limited, Hawkins Cookers Limited, TTK Prestige Limited Appliances Limited. These players are focusing on development and launches of low-cost products for tier-II and III cities for improving their position in the marketplace.