According to the research report titled ‘Global Holter ECG Market Size study, by Type (Patch Type 1 Lead Holter Monitor, 3 Lead Holter Monitor, 6 Lead Holter Monitor, 12 Lead Holter Monitor, Others), by End User (Hospital and Clinic, Home Setting & Ambulatory Surgical Center (ASCs), Others), by Component (Wired Holter Monitor, Wireless Holter, Holter Analysis System & Software) and Regional Forecasts 2020-2027‘, available with Market Study Report, global holter ECG market was valued at USD 294.6 million in 2019 and is expected to witness a y-o-y growth rate of 9.16% through 2027.
 

Emphasis on detecting cardiovascular diseases at an early stage is a major factor expected to drive global holter ECG market during the forecast period. According to WHO, around 31% (17.9 million individuals) of global population die due to CVDs every year. Unhealthy eating habits and sedentary lifestyle are causing a rise in CVD cases, thereby contributing to the market growth.
 

Notably, holter ECG is portable device used to track the heart rhythm in a human body. The device gives detailed information as it is worn for over 24 hours to analyze heart function during various activities. Surging population of baby boomers will impel worldwide holter ECG industry expansion.
 

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As per the report, increasing prevalence of COVID-19 has plunged the supply and demand for holter ECG as companies are focused on manufacturing other medical instruments, hence arresting the growth of global holter ECG market in recent times. However, the data by Journal of the American Medical Association (JAMA) in 2020 reveals that acute heart injury can be a complication in COVID-19 positive patients, which is expected to boost the product demand.
 

On the downside, issues such as mild skin irritation and discomfort caused by wearing the device for long period will restrain the growth of global holter ECG market during 2020-2027.
 

Based on end-user spectrum, the market is segmented into home setting & ambulatory surgical center (ASC), hospital & clinic, and others. With regards to type, global holter ECG industry is bifurcated into 6 lead holter monitor, patch type 1 lead holter monitor, 3 lead holter monitor, 12 lead holter monitor, and others. Based on component terrain, the industry is segmented into wired holter monitor, holter analysis system & software, and wireless holter.
 

Based on regional analysis, North America holter ECG market amassed significant revenues in the recent past mainly due to adoption of advanced technologies, and unhealthy lifestyle choices among individuals in the region. Meanwhile, Asia Pacific industry is anticipated to witness highest growth rate over 2020-2027, owing to rise in healthcare awareness, technological developments, and improved disposable income.
 

Major players operating in global holter ECG marketplace include Edan Instruments, Inc., Schiller AG, Phillips Corporation, BioTelemetry, Inc., GE Healthcare Systems, Spacelabs Healthcare, Inc., Mortara Instrument, Inc., Fukuda Denshi Co. Ltd., Nihon Kohden Corporation, and Innomed Inc.