According to the research report titled ‘Guarana Market Size By Form , By Application, Industry Analysis Report, Regional Outlook, Application Development Potential, Price Trend, Competitive Market Share & Forecast, 2020 – 2026’ available with Market Study Report, global guarana market is likely to witness significant growth over 2020-2026.
 

For the uninitiated, guarana is a Brazilian plant that is generally used in popular sodas and energy drinks such as Red Bull and Monster. The plant is derived from the seeds of a South American shrub and is known to have beneficial properties that promote weight loss, boost mental alertness, and help in fighting fatigue.
 

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Factors such as surging demand for herbal products, rising prevalence of chronic diseases, and increasing utilization of guarana in cosmetics, beverages, and confectionary items are bolstering the growth of global guarana market.
 

The high volume of caffeine in guarana along with presence of numerous stimulants in the plant seeds such as theobromine & theophylline and oxidants such as catechins, tannins, and saponins are contributing to the popularity of guarana plant across the globe. Additionally, increasing awareness pertaining to benefits of guarana for improving heart health as well as digestion are stimulating the overall market outlook.
 

Based on application, the report states that bakery & confectionary segment is anticipated to register a robust CAGR of 5.7% over 2020-2026, owing to increasing sale of bakery products. On the other hand, the energy drinks segment is projected to grow with a 6.1% CAGR over the analysis timeframe.
 

As per the regional analysis, Latin America guarana market accounted for around 47% market share in the year 2019 and is expected to showcase similar growth in the ensuing years, primarily due to rising sales of beverages in the region.
 

Alternatively, Asia-Pacific guarana market is estimated to exhibit a 6.5% CAGR over 2020-2026 and emerge as a lucrative opportunity for the remuneration of the global market.
 

The key players of global guarana market are Duas Rodas Industrial Ltda., Vistaspice, Natural Amazon Herbs Producao De Extratos Ltd., A R de Sousa Ribeiro & Cia Ltda, Nutra Green Biotechnology Co., Ltd., Iris Trade Inc., Prover Basil, The Green Labs LLC, Herboflora Natural Products Ltd., and Ambev SA among others.