According to the research report titled ‘Global Wheatgrass Products Market Size study, byType (Juice, Powder) by Nature (Natural, Organic) by End-Use (Industrial (Food & Beverages, Nutraceuticals, Personal Care & Cosmetics, Pharmaceuticals, Pet Food), Household) by Packaging type (Pouches, Tins, Bottles, Sachets, Capsules)by Distribution Channel (B2B, B2C(Hypermarkets, Convenience Store, Specialty Store, Online Retailers, Others))and Regional Forecasts 2021 – 2027‘, available with Market Study Report, global wheatgrass products market is slated to record significant growth over 2021-2027.
 

Gluten-free nature of the product and its numerous health benefits, coupled with surging adoption in cosmetic vertical to produce beauty & skincare products are catalyzing the growth of global wheatgrass products market.
 

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For the unversed, wheatgrass plant that grows in triticum aestivum family and is a very healthy food. It is consumed as fresh juice and is also available in powder form. It has 70% chlorophyll enabling better oxygen absorption, is rich is minerals and vitamins while being an excellent anti-oxidant. It also boosts immunity.
 

Popularity of wheatgrass among adults and elders, research efforts by manufacturers to diversify product portfolio, and rising importance of ethics & quality are stimulating the market outlook. For instance, in 2017, Glanbia plc, a multinational nutrition company, purchased Grass Advantage LLC, known as Amazing Grass, to reach out to wider consumer base and amplify the returns. Such efforts by companies will aid industry growth.
 

On the contrary, side-effects like allergic reactions, throat swelling, headaches, intestinal problems, nausea, and fever is likely to hamper the growth of the business domain in the projected timeframe.
 

In terms of type, worldwide wheatgrass products market sphere is bifurcated into hybrid, powder, and juice, whereas based on the nature of product, the industry space is divided into organic, and natural. The end use spectrum is classified into household, and industrial. Speaking of packaging type, the industry vertical is fragmented into capsules, sachets, bottles, tins, and pouches, whereas the distribution channels include B2C, and B2B.
 

Moving on to regional terrain, North America held 30% industry share in the 2021, with the U.S. at forefront, owing to higher spending power, and well-established consumer base.
 

Parallelly, Asia Pacific market is slated to grow momentously through 2027, creditable to rising geriatric population, improving discretionary income, and extension of revenue base by manufacturers in developing nations like India and China.
 

The competitive hierarchy of global wheatgrass products industry is defined by companies such Synergy Natural, Navitas Organics, Pines International Inc., NOW Foods, Girme’s Wheatgrass, Herbco International Inc., Dynamic Greens Wheatgrass Juice, NutriBlade, Myprotein™, and Easy Pha-max among others.