According to the research report titled ‘Global Variable Data Printing Market Size study, by Label Type (Release Liner Labels and Linerless Labels), By Composition (Facestock and Topcoat), By Printing Technology (Thermal Transfer, Direct Thermal, Electrophotography and Inkjet), By End-User( Food & Beverages, Retail, Pharmaceuticals, Home & Personal Care, Consumer Durables and Others) and Regional Forecasts 2020-2027’, available with Market Study Report, global variable data printing market was worth USD 16.80 billion in 2019 and is projected to expand at 15.61% CAGR to be remunerated at USD 53.60 billion by the year 2027.
 

Innovations in printing technology, growing pharmaceutical sector with rising focus on aesthetic appeal of products, expanding e-commerce sector, and surging demand from food & beverages sector are the key factors stimulating global variable data printing market growth.
 

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According to reliable sources, the biopharma industry has experienced tremendous growth in recent decades. In 2018, overall biopharma revenue was around USD 275 billion, up from USD 4.4 billion in 1990.
 

For those unfamiliar, variable data printing is digital printing of elements like barcodes, photographs, text, and graphics using data from a file. It can further be modified from one printed piece to other without having to interrupt and slow down the printing process.
 

Common uses of this printing technology include direct marketing, labels, invoicing, postcard promotions, ads, and others. Variable data printed labels are suitable for inventory management and product monitoring in the overall supply chain. Smart tracking of inventory plays an important role in the adoption of variable printed labels.
 

Major contenders are concentrating on strategies such as product launches, mergers & acquisitions, and innovation to sustain the competition, further augmenting worldwide variable data printing industry share.
 

Despite the favorable business scenario, hefty cost of raw material is likely to hamper worldwide variable data printing industry remuneration over the forecast period.
 

Considering the regional scope, Asia Pacific holds significant portion of global variable data printing market share presently, owing to rising cognizance among customers regarding health & safety leading to informed buying, along with necessity to display product information on its label.
 

Leading organizations in global variable data printing market sphere are WS Packaging Group Inc., Cenveo Inc., Quad/Graphics Inc., Avery Dennison Corporation, Mondi plc, RR Donnelley & Sons Company, Xerox Holdings Corporation, 3M Company, Canon Inc., and HP Inc.