August 10, 2021
According to the research report titled ‘Global Tea Market (2021 Edition) - Analysis By Type (Green, Black, Oolong, Herbal, Others), Packaging Type, Distribution Channel, By Region, By Country: Market Insights and Forecast with Impact of COVID-19 (2021-2026)’, available with Market Study Report, global tea market was valued at USD 21.9 billion in the year 2020 and is projected to expand lucratively over the forecast period 2021-2026.
Surging demand for tea across highly populated nations such as India and China, collective inclination towards flavored teas over traditional black tea, and emergence of new specialized tea shops setting a trend for out-of-home consumption are primarily driving global tea market growth.
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Based on packaging material, the market space is divided into tin box, paper pouch, cardboard box, and plastic containers.
Considering product type, the industry fragmentation comprises green tea, oolong tea, black tea, herbal tea, and others. Among these, black tea segment currently accounts for a major industry share and is expected to witness steady growth over the forecast period. This can be ascribed to the major health benefits associated with black tea such as presence of antioxidants that reduce DNA damage caused from consumption of tobacco or similar toxic chemicals.
Moving on to distribution channel, global tea industry is split into online, supermarkets, and specialty stores. While the demand from supermarket segment is substantially higher in relation to other distribution channels, the online segment is expected gain considerable momentum over the forecast period. This can be attributed to the increasing internet penetration, and consumer inclination towards purchasing products on online platforms.
From a regional frame of reference, Asia Pacific industry is expected to witness remarkable growth during the assessment period on account of surging product demand from the millennial demographic and increasing tea culture. Moreover, high presence of key participants, rising population of middle-income class, and increasing tea production in developing countries such as India and China will bolster regional industry growth.
Major players profiled in global tea market report are Tea Forté Inc., Kusmi Tea (Orientis Gourmet SAS), Tata Consumer Products Ltd., McLeod Russel India Ltd., Davids Tea, Hain Celestial Group Inc., Ito En Ltd., Nestlé S.A., Unilever plc and Associated British Foods plc.