According to a research report titled ‘Global Superfood Powders Market Size study, by Product (Organic, Conventional), by Distribution Channel (Offline, Online) and Regional Forecasts 2020-2027’, available with Market Study Report, global superfood powders market was valued at USD 4.3 billion in 2019. It is further projected to record a 6.4% CAGR over the next seven years, reaching a valuation of USD 7.11 billion by 2027.
 

As per report findings, worldwide superfood powders industry is mainly driven by rising demand for health-centric foods and beverages, coupled with increasing popularity of vegan and plant-based diets.
 

It is to be noted that superfood powders are rich in nutrients and provide a wide array of health benefits such as boosting immune system, detoxifying body, and increasing overall energy levels and sexual health. Foods consumed on daily basis such as yoghurt, lattes, baked goods etc. get added nutritional value when blended with superfood powders.
 

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For instance, in February 2020, Love Beets, a U.S. based company selling beet products, launched ‘Love Beets’ powder for health and fitness enthusiasts. The powder is made up of 100% beet and does not contain any added sugar or preservatives. Constituting of 35 plant-based ingredients, Love Beets powder boasts of being non-GMO, organic, and vegan gluten-free.
 

Despite the positive outlook of global superfood powders market, expensive nature of these products is poised to negatively impact the business landscape over the forecast period.
 

Moving on to market segments, research literature classifies the worldwide superfood powders industry on the basis of product gamut, distribution channels, and major regional contributors.
 

Based on product types, the market is arrayed into organic, and conventional. Distribution channels of the global superfood powders industry are categorized into online, and offline.
 

Citing the geographical landscape, Asia Pacific, North America, Europe, and Latin America are the key contributors to the industry remuneration. North America accounted for significant market share in the past year, due to population’s gradual pivot towards vegan and plant-based diets. However, Asia Pacific market is projected to exhibit the highest growth rate during the forecast period owing to rising trend in consumption of health-centric foods and beverages.
 

Established firms in global superfood powders market are Aduna Ltd., Creative Nature Ltd., Barlean’s, Superlife Co., Sunfood Corporation, Sports Supplements Ltd., Unilever Group, Your Superfoods Inc., Nature's Superfoods, and Suncore Foods Inc. These players of the industry strive to gain competitive advantage by way of mergers and acquisitions, partnerships and agreements, funding, and frequent product launches.