As cited by the business intelligence report titled ‘Global Smart Clothing Market Size study, by Textile Type (Active Smart, Passive Smart, Ultra-Smart), Product Type (Upper Wear, Lower Wear, Innerwear, and Others), End-User Industry (Military & Defense, Sports & Fitness, Fashion & Entertainment, Healthcare) and Regional Forecasts 2020-2027’, available with Market Study Report, global smart clothing market was valued USD 1.6 billion in 2019 and is estimated to grow at a robust yearly rate of 26.2% over 2020-2027, subsequently reaching a valuation of USD 10.3 billion by the end of the forecast period.
 

As per the report findings, growing awareness regarding the benefits of fitness and sports, followed by a consequent surge in demand for sensor tracking devices for monitoring bodily activities are catalyzing global smart clothing market growth.
 

Further, introduction of innovative products by industry players, such as Commuter Jacket 2.0 by Google and Levi’s, along with strategic alliances such as acquisitions, partnerships, and mergers among product manufacturers are adding substantial traction to the market expansion.
 

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For those unaware, smart clothing refers to the next generation of clothing which incorporates value-added features, such as biometrics monitoring, to adapt to the changing environment. It is an innovative convergence of fashion and advanced technologies which mainly includes intelligent wearables such as smart watches.
 

Speaking of the restraining factors, high costs associated with the products will continue to hinder global smart clothing market expansion during the stipulated timeframe.
 

Based on textile type, the market is split into ultra-smart, passive smart, and active smart. Moving on, the end-user terrain of the industry vertical comprises healthcare, fashion & entertainment, sports & fitness, and military & defense among others.
 

From a regional perspective, North America captures a substantial portion of global smart clothing market share and is anticipated to show similar growth over the forecast period. This can be ascribed to spike in adoption of smart clothing by various end-user industries in the region.
 

Meanwhile, Asia-Pacific marketplace is touted to grow exponentially during 2020-2027, owing to factors such as escalating demand for sensor tracking of bodily activities to cater the needs of the burgeoning populace in the region.
 

Elaborating on the competitive landscape, Athos, AiQ Smart Clothing, Inc., Hexoskin (Carré Technologies, Inc.), Wearable X, Cityzen Sciences, Sensoria, Inc., Applycon, s.r.o., DuPont de Nemours, Inc., Clothing Plus, and Vulpés Electronics GmbH are the prominent players influencing worldwide smart clothing market trends.