September 14, 2021
According to the report titled ‘Global Personal Hygiene Market Size study, by Product Type (Soaps, Hand Sanitizers, Bath and Shower Products, Face Care Products and Other Products), by Gender (Unisex, Male, Female), by Distribution Channel (Retail Pharmacies, Hospital-Based Pharmacies, Supermarkets, and E-commerce), and Regional Forecasts 2021-2027’, available with Market Study Report, global personal hygiene market is anticipated to record considerable growth during 2021-2027.
Rising prevalence of new infectious diseases like COVID-19 virus, and surge in adoption of the latest strategies by companies are stimulating global personal hygiene market expansion. Citing an instance, personal hygiene products brand, Pee Safe (Redcliffe Hygiene Private Limited), secured funds worth USD 250 million in June 2021 with an aim to facilitate research & development and launch new products with respect to feminine hygiene and wellness.
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In addition, increase in disposable income has surged the willingness and ability of the masses to avail the products. Governments worldwide are taking several initiatives to promote and raise awareness about the importance of personal hygiene, which is also catalyzing the industry progress.
On the contrary, availability of chemical-free and organic personal care products may pose a challenge to the industry development in the ensuing years.
Based on product terrain, worldwide personal hygiene market is classified into face care products, bath & shower products, hand sanitizers, soaps, and others. Gender type bifurcation of products include male, female, and unisex. Different distribution channels deployed are e-commerce, supermarkets, hospital-based pharmacies, and retail pharmacies.
Speaking of geographical landscape, North America, Latin America, Europe, and Asia Pacific are considered to understand the market dynamics. Among these, Asia Pacific market size is expected to expand significantly during 2021-2027, owing to population expansion and lifestyle enhancement in the region which is likely to create strong demand for personal hygiene products. Apart from that, increasing awareness campaigns on the importance of personal hygiene by government and other organizations is also catalyzing the market progression in the APAC region.
Prominent players in global personal hygiene industry sphere are Reckitt Benckiser Group plc, The 3M Company, Kimberly-Clark Corporation, Johnson & Johnson , Hartmann Group, Unilever plc, B. Braun Melsungen AG, Colgate-Palmolive Company, The Procter & Gamble Company, and Syndy Pharma Pvt. Limited.