According to the research report titled ‘Global Nutritional Supplements Market Size study, by Product (Sports Nutrition and Fat Burner), by Consumer Group (Infants, Children, Adults, Pregnant and Geriatric), by Formulation (Tablets, Capsules, Powder, Softgels, Liquid and Others) by Sales Channel (Bick and Mortar and E-Commerce), by and Regional Forecasts 2021-2027’, available with Market Study Report, global nutritional supplements market size was worth USD 310.4 billion in 2020 and is expected to record a CAGR of 6.2% over 2021-2027, subsequently accumulating USD 472.93 billion by the end of the assessment period.
 

Growing awareness regarding immunity boosting supplements, rising emphasis on health of nails, hair, and skin among people, and healthy products introduced by leading companies are the key factors driving global nutritional supplements market growth.
 

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In fact, Avrio Health L.P. introduced pomegranate blueberry flavor nutritional supplement products and Senokot laxative tea, which contains Senokot Laxative Gummies, in March 2021. Similarly, Oziva launched a vegan omega-3 multivitamin in February 2021. Similar strategic actions by key contenders is likely to significantly contribute to the market development.
 

Natural Products Insider cites that Google searches for immunity supplement peaked in January 2021, surging three times higher than the previous year, and at 84% of the average level of 2020.
 

For the unaware, nutritional supplements comprises ingredients such as proteins, minerals, vitamins, and others used to treat nutritional deficiency in human body.
 

Rising cognizance about reduction of calories among gym goers and athletes is anticipated to further augment worldwide nutritional supplement industry expansion.
 

Despite the favorable prospects, hefty cost and side effects due to excess intake of nutritional supplements is expected to negatively impact the industry remuneration over the study period.
 

Coming to geographical terrain, Latin America, Asia Pacific, North America, and Europe are the leading contributors to the overall industry progression. Among these, Asia Pacific currently dominates worldwide nutritional supplements market share, attributable to rising cognizance regarding health among consumers.
 

Meanwhile, Latin America industry is slated to grow substantially over 2021-2027, creditable to rising disposable income and growing readiness to spend on nutritional products.
 

Prominent firms in global nutritional supplements market are Nestle S.A., Pfizer Inc., Stepan Company, Herbalife International of America Inc., The Nature's Bounty Co., Arkopharma Pharmaceutical Laboratories, Amway Corporation, American Health Inc., Archer-Daniels-Midland Company (ADM), and Abbott Laboratories.