According to the research report titled ‘GLOBAL Marketing Automation Software Market 2019-2027’, available with Market Study Report, global marketing automation software market is likely to showcase a y-o-y growth rate of 9.16% through 2027.
 

Increasing popularity of the technology among retail companies, growing demand for coordinating advertising strategies, and rising adoption of digital marketing solutions are major factors driving the growth of global marketing automation software market.
 

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Factors such as lack of skilled workforce and complexities associated with content marketing could, however, potentially hamper the industry remuneration in the forthcoming years. Regardless, the widespread adoption of cloud computing solutions could offer significant growth avenues for the industry participants.
 

Regionally, although North America currently holds the largest market share and is likely to continue expanding in the forthcoming years, owing to high concentration of leading companies in the region.
 

Asia-Pacific, on the other hand, is also likely to develop as a key revenue generator for worldwide marketing automation software market by 2027.
 

Keap, InsideSales.com, HubSpot, BenchmarkONE, GreenRope, eTrigue Corporation, Cognizant, Act-On Software Inc., SAS Institute, Adobe Inc., SAP SE, Salesforce.com, Oracle Corp., and IBM Corp. are the key participants in global marketing automation software market.