According to the research report titled ‘Global High Pressure Processing (HPP) Food Market - Analysis By Product Type, Distribution Channel, By Region, By Country: Market Insights, Outlook Post Covid-19 Pandemic (2020-2025)’, available with Market Study Report, global high pressure processing (HPP) food market was valued USD 15523.36 million in 2019 and is expected to record a healthy growth rate during 2020-2025.
 

Escalating demand for ready-to-eat food products owing to rapid growth of urban population and rising disposable income in developing nations such as India, China, Brazil and UAE is augmenting global high pressure processing (HPP) food market size. Moreover, imposition of stringent health and hygiene standards, and increasing number of better-informed consumers are adding considerable traction to the industry growth.
 

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Further, surging demand for highly advanced food processing equipment manufactured using latest technology by restaurateurs, along with rising cognizance among commercial food service providers regarding the availability of latest and updated food equipment are enhancing global high pressure processing (HPP) food industry outlook.
 

For the uninitiated, high pressure processing (HPP) involves cold pasteurization in pure water wherein ultra-high pressure purified water is utilized to keep packaged food free from pathogens. At very high pressure, bacteria like Listeria, Salmonella, and E. coli remain inactivated, thereby extending lifespan of food products.
 

Based on product type, global high pressure processing (HPP) food market is fragmented into meat & poultry products, fruits & vegetables, juices & beverages, seafood products, and others.
 

Considering the distribution channel, the industry is split into convenience stores, supermarket/hypermarket, online retails, and others.
 

As per the regional analysis, North America currently leads global high pressure processing (HPP) food market growth, attributable to high sales of quick meals from restaurants due to the fast-paced lifestyle of the populace. Further, inflating urban population, rising per capita income, high penetration of social media and mobile ordering solutions, and large investments by big brands towards studying consumer behavior are the other rationales behind the regional market development.
 

Worldwide high pressure processing (HPP) food industry is characterized by intense competition, with major firms aligning their focus on efficiency in terms of fast processing and distribution to gain a larger portion of the overall industry share. Campofrio Food Group, Espuna, LLC, Motivatit Seafoods, Hain Celestial Group, Inc., Hiperbaric, Avure Technologies, Inc., FresherTech HPP, Cargill, Inc., and Hormel Foods Corp. are the top players in this domain.