As per the latest report titled ‘Global Hair Relaxer Market Size study, by Distribution Channel (Hypermarkets/Supermarkets, Stores, Online Stores, and Other Distribution Channels) and Regional Forecasts 2022-2028’ available with MarketStudyReport, global hair relaxer market is slated to showcase a decent growth rate through the analysis period and attain a nominal valuation by the end of 2028.

Increasing focus on personal care, and escalating public awareness regarding hair care are the pivotal factors driving global hair relaxer market growth.

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Hair relaxers are basically creams or lotions that are primarily utilized to straighten and moisturize hair follicles, thereby encouraging a sense of relaxation for the user.

In addition, growing investments towards research & development for improvements in different hair and other personal care products may improve revenue flow for the market in the ensuing years.

Despite the positive outlook, the lingering threat of substitutes is likely to impede the profitability graph of the industry space over the forecast duration.

Considering distribution channel, the product can be available for public use through supermarkets/hypermarkets, online stores, and departmental stores among others.

Speaking of the regional spectrum, Asia Pacific industry is poised to record a significant growth rate during the assessment period, owing to factors such as rising focus on personal care, increase in spending towards hair care products, higher disposable income, prevalence of hair dye allergies among the masses, and expanding consumer base in the region.

The competitive framework of global hair relaxer market sphere is defined by key players such as Luster Products Inc., Epitome Technology Inc., Procter & Gamble Company, Henkel AG & Co. KGaA, Jotoco Corporation, L’Oreal S.A., Revlon Inc., Croda International plc, and Softsheen Carson.

These industry behemoths are undertaking R&D efforts to diversify their product portfolio, thus amplifying the consumer base and impelling revenue generation. Also, strategic moves like mergers & acquisitions, partnerships, and collaborations are being undertaken to strengthen the market position.