According to the research report titled ‘Global Baby Diaper Market – Analysis By Product Type, By Size, By Region, By Country (2020 Edition): Market Insight, COVID-19 Impact, Competition and Forecast (2020-2025)’, available with Market Study Report, global baby diaper market had reached USD 51.68 billion in 2019 and is likely to show significant growth by 2025.
 

Rising internet penetration, widespread adoption of smartphones, and surging investments by e-commerce giants towards expanding their regional presence are some of the key factors driving the growth of global baby diaper market. Growing demand for convenient goods, especially among working women, is also aiding towards the market expansion.
 

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High disposing convenience associated with the product, easily availability, and rising number of offers and discounts on digital platforms are fueling global baby diaper market share. The outbreak of COVID-19 has resulted in temporary lockdowns across the globe, which in turn has severely impacted this market space.
 

As per type, disposable diapers segment is predicted to grow considerably during the study period, primarily due to its benefits such as high convenience and disposability. Disposable diapers are known to be time saving, convenient, and safe. In addition to this, growing popularity of online shopping, changing fashion preferences, and availability of wide array of products online are facilitating the overall business scenario.
 

Moving on to size, the report states that medium segment is likely to account for the largest share in global baby diaper market in the ensuing years, primarily driven by rising number of toddlers with the required medium weight range.
 

Regionally, North America is anticipated to capture the largest market share by 2025, followed by Europe and Asia-Pacific respectively. Large consumer base, escalating healthcare expenditure, rapid urbanization, and rising cognizance regarding baby products are favoring the market scenario in North America.
 

The prominent companies operating in global baby diaper market are Domtar Corporation, ABENA Group, Unicharm Corporation, Ontex Group, Kao Corporation, Pigeon Corp., Hengan International Group Co. Ltd., Kimberly-Clark Corporation, Procter & Gamble Co., and Johnson & Johnson among others.