Global B2B Sports Nutrition Market to record a y-o-y growth rate of 9.8% through 2027

July 19, 2021

According to the research report titled ‘Global B2B Sports Nutrition Market Size study, by Application (Endurance Strength Training, Muscle Growth, Recovery, Energy, Weight Management, Immunity Enhancement and Cognitive Repairment), by Distribution Channel (Gyms, Fitness Studio and Sports Academies), and Regional Forecasts 2021-2027’, available with Market Study Report LLC, global B2B sports nutrition market is projected to proliferate at 9.8% CAGR between 2021-2027.

Surging number of fitness centers and gyms worldwide, inclination of young population towards careers in sports, and easy online & offline availability of products are key factors spurring global B2B sports nutrition market expansion. As per Statista, the number of health & fitness clubs globally increased from 186,850 in 2015 to 205,180 in 2019.

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For the unversed, sports nutrition products such as supplements, ready-to-drink protein drinks etc. are manufactured with bodybuilders and athletes as intent. These products help in enhancing muscle growth, overall health, and performance when consumed and are primarily used by athletes to maintain the body water level.

The report also cites that strategic moves by leaders such as investments in R&D, partnerships, etc. will aid industry growth over the forecast timeframe. Citing an example, Herbalife Nutrition joined forces with Inspire Institute of Sport in March 2020 to supply B2B sports nutrition products to athletes. 

While growing disposable income owing to rising working class population will facilitate market expansion, availability of counterfeit products at low prices will act as a challenge.

Based on distribution channel, worldwide B2B sports nutrition industry is divided into gyms, sports academies, and fitness studios. Moving on to application scope, the business sphere is bifurcated into muscle growth, energy, immunity enhancement, cognitive repairment, endurance strength training, recovery, and weight management.

Regionally speaking, North America held majority of global B2B sports nutrition market share in the past year, owing to rising government initiatives to promote sport activities. Meanwhile, Europe market is estimated to grow rapidly between 2021-2027, due to increasing awareness regarding importance of maintaining a healthy lifestyle.

Key players profiled in the report are Post Holdings Inc., Glanbia plc, Science in Sport plc, General Nutrition Centers (GNC Holdings) Inc., Iovate Health Sciences Inc., PepsiCo Inc., Cardiff Sports Nutrition Limited, The Bountiful Company, The Hut Group, and Clif Bar & Company.

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