According to the research report titled ‘Fitness App Market Share, Size, Trends, & Industry Analysis Report By Type; By OS Platform; By Device Type; By Region: Segment Forecast, 2020 – 2026’, available with Market Study Report, global fitness app market is expected to reach a valuation of USD 15.96 billion by the year 2026.
 

Rising health concerns, evolving consumer lifestyle and high occurrence of obesity are major factors driving the growth of global fitness app market. Increased pervasiveness of diseases associated with obesity such as hypertension and diabetes and rising adoption of sedentary lifestyle are further fueling the market size.
 

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Increasing per capita income and improved consumer awareness pertaining to health and nutrition are augmenting global fitness app industry remuneration. In addition, mounting number of memberships in gyms and health clubs, widespread use of mobile devices and easy availability of high-speed internet services are favoring the overall market scenario.
 

As per type, the market is segmented into medication adherence, nutrition & diet, lifestyle management, disease management and workout & exercise apps. In terms of OS platform, global fitness app industry is bifurcated into Windows, iOS and Android segments. Moving on to device type, the market is categorized into wearable devices, tablets and smartphones.
 

Considering the geographical landscape, North America is predicted to capture the majority shares in worldwide fitness app market during the study duration, followed by Asia-Pacific and Europe respectively. Widespread adoption of sedentary lifestyle has compelled consumers to adopt various fitness solutions in order to acquire proper nutrition as well as to stay healthy. In addition, growing population and surging disposable income are adding traction to North America fitness app market.
 

Meanwhile, Asia-Pacific market is predicted to showcase highest CAGR between 2020 and 2026. Factors such as increasing smartphone penetration, high concentration of fitness centers, rising health cognizance, growing consumer spending power are positively swaying the business dynamics in Asia-Pacific.
 

The competitive landscape of global fitness app market is defined by companies such as Azumio, Appster, Asics, WillowTree Inc., Fitbit Inc., Grand Apps, Motorola Mobility LLC, Under Armour Inc., Dom and Tom, and MyFitnessPal Inc. among others. These major companies are focusing on innovative product developments as well as collaborative strategies in order to meet the consumer demand as well as to gain a competitive edge in the overall market.