According to the recent research report titled ‘Europe Hand Sanitizer Market Size By Composition, Type, Distribution Channel, Industry Analysis Report, Regional Outlook, Application Potential, Competitive Market Share & Forecast, 2020 – 2026’, available with Market Study Report, Europe hand sanitizer market is projected to register a significant growth over 2020-2026, accumulating USD 1 billion by the end of the analysis period.
 

Rising cognizance regarding personal hygiene among public, increasing cases of COVID-19, along with supportive government initiatives to encourage good health and sanitization practices are the key factors propelling Europe hand sanitizer market growth. In addition, uninterrupted supply of hand sanitizers in healthcare settings, encouraged government funding, is also contributing to the overall market outlook.
 

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With respect to type, liquid segment is expected to record -3% CAGR through 2026. Widely available high alcohol-content liquid hand sanitizers are used in hospitals, research institutes, and clinics on account of their anti-microbial activity.
 

Elaborating on composition, alcohol-free sanitizer segment of Europe hand sanitizer market is projected to showcase sluggish growth trends at -7.5% CAGR over the coming years. Alcohol-free sanitizers are non-flammable, safe, and have essential oil composition, which enhances the overall skin condition. They also come with certain perfumes and chemical fragrances making it appealing to the customers.
 

Moving on to distribution channel, Europe hand sanitizer industry size from online platform accounted for USD 80.5 million in 2019 and is projected to expand further. This can be ascribed to the convenience offered by e-store of saving time by eliminating the need to physically visit stores, and thus helping in preventing public contact amid the pandemic.
 

Online shopping for personal care items is becoming increasingly common in many countries including Italy, Spain, Germany, the United Kingdom due to rising number of COVID-19 cases. Furthermore, online platform provides a diverse range of hand sanitizer products, growing its appeal, and adding to the segmental expansion.
 

Regionally, UK hand sanitizer market size is anticipated to register a y-o-y growth rate of -5.5% during the forecast period, owing to firms and regulatory bodies taking certain steps to fulfill soaring demand for hand sanitizers.
 

Key players defining Europe hand sanitizer market dynamics are Bath & Body Works Direct Inc., Ecolab Inc., Paul Hartmann AG, Reckitt Benckiser Group plc, Henkel AG & Co. KGaA, Hindustan Unilever Ltd., PZ Cussons, GOJO Industries Inc., Deb Group Ltd (acquired by S. C. Johnson & Son Inc.), and 3M Company.