According to a research report titled ‘Europe Fitness Equipment Market Size By End Use, Equipment, Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 – 2026’, available with Market Study Report, Europe fitness equipment market valuation is set to reach USD 4 billion during 2020-2026.
 

Report findings state that rising consumer preference to own fitness equipment at home due to the coronavirus pandemic is prevalently stimulating Europe fitness equipment market growth.
 

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Furthermore, fitness equipment providers are now launching on-demand sessions which will enable users to have access to virtual workout experience under the guidance of qualified trainers, hence augmenting the industry outlook.  
 

For instance, the Mywellness 5.0 app by Technogym S.p.A allows operators to upload content for on-demand classes, while providing various workout options. The company introduced Live Digital platform that enables clubs or studios to stream their classes online for members preferring to stay at home.
 

The COVID-19 pandemic has led gyms and fitness centers in Europe to be temporarily shut down. Spike in coronavirus cases in countries including France, Germany, Italy, and Spain has compelled government authorities to enforce strict lockdown measures to stop the spread of infection, leading to drastic drop in demand for fitness equipment in 2020.
 

However, factors like relaxations in lockdown rules and reopening of fitness centers as well as gyms are expected to revive Europe fitness equipment market growth over the forthcoming period.
 

The report cites that Europe fitness equipment industry share is expected to surge due to rising demand for strength equipment from fitness centers and gyms. Strength equipment is known to enhance bone health, improve body balance, and provide relief from ailments like arthritis.
 

Moreover, expensive nature of cardio machinery is shifting consumer preference towards strength equipment, which includes barbells, free weights, and dumbbells.
 

On the regional front, growing trend of gym memberships in countries like Austria, Sweden, France and Germany will spur Europe fitness equipment market trends. As per credible sources, over 8% of European population has memberships of fitness or health clubs in 2019, with a 9.7% penetration rate for people aged over 15 years.
 

Key players in Europe fitness equipment industry sphere are Heinz Kettler GmbH & Co. KG, Amer Sports Oyj, Escape Fitness Ltd., Core Health & Fitness LLC, Eleiko Group AB, Torque Fitness, Icon Health & Fitness Inc., Nautilus Inc., HOIST Fitness Inc., Technogym S.p.A, and Johnson Health Tech Co. Ltd.