May 28, 2020
According to the research report titled ‘Global Education and Learning Analytics Market Size study, by Component (Software and Services), Deployment Mode (Cloud and On-Premises), by End User (Academia and Corporate), by Application (People Acquisition and Retention, Curriculum Development and Intervention Management, Budget and Finance Management, Operations Management, Performance Management and others), and Regional Forecasts 2020-2026’, available with Market Study Report LLC, global education and learning analytics market is expected to register a growth rate of 21.5% during the period of 2020-2026.
Notably, education and learning analytics is a process of evaluating, collecting, analyzing, and reporting information regarding learners and their contexts in order to optimize learning practices as well as to identify key opportunities & trends. This method assists instructors and educators to apply analytical solutions while teaching and formulating the curriculum to support a student as per his/her requirements efficiently.
Growing demand for data-driven solutions in order to enhance the quality of education along with escalating investments on technology by educational institutes are major factors driving the growth of the education & learning analytics industry. As per DPIIT (Department for Promotion of Industrial & Internal Trade), the total Foreign Direct Investments (FDI) in the Indian education sector reached USD 2.47 billion between April 2000 to March 2019.
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Additionally, advancements in technology and rising adoption of education & learning analytics is further aiding the market expansion. For instance, IBM announced a free upgrade to its online education platform in March 2020 which includes IBM AI, Open P-TECH, and IBM skills for teachers. Similarly, SAS Institute invested in analytics in order to allow learners and educators to explore new careers using SAS Viya for Leaners. However, as per market analysts, lack of skilled resources and awareness about analytics solutions may act as a hindering factor to the overall market growth.
Citing the regional scope, the education and learning analytics industry in North America is expected to register considerable growth during the forecast timespan. Technological advancements in educational sector and high concentration of analytics vendors are prime factors favoring the market outlook in North America. Parallelly, the Asia-Pacific market is predicted to record a good CAGR through 2026.
TIBCO Software Inc., Alteryx, Tableau Software, Blackboard Inc., MicroStrategy Inc., SAP SE, SAS Institute, Oracle Corp., Microsoft Corp., IBM Corp. are the major companies in global education and learning analytics industry.