According to a recent study titled ‘Direct Carrier Billing Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Type, Platform End User, available with Market Study Report, global direct carrier billing market amassed a valuation of USD 29.8 billion in 2019 and is estimated to reach USD 70 billion at the end of forecast period, expanding at 11.5% CAGR through 2027.
 

Global direct carrier billing market is primarily driven by widespread adoption of smartphones across the globe, cites the report. Moreover, growing focus among telecom providers towards development of direct carrier billing system is positively impacting the industry growth.  
 

Notably, before the smartphone boom, carrier billings were limited to purchase of ringtones and wallpapers. The evolution of smartphone enabled users to purchase digital content such as apps, features, games, and tokens, through a user-friendly interface. Thus, technological advancements in FinTech and rapid adoption of smartphones will continue to foster the industry growth in the coming years.
 

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Based on type, global direct carrier billing market is categorized into pure DCB, PIN or MO base window, limited DCB, and MSISDN forwarding. Elaborating on the platform, the market is split into Android, iOS, and others. Considering the end user spectrum, the industry is classified into online media, apps and games, and other end users. As per the regional outlook, direct carrier billing market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and South America.
 

Leading industry players include txtNation Limited, TELECOMING S.A., NTH Mobile, Infomedia Services Limited, Fortumo, DIMOCO, Comviva Technologies Limited, Centili, Boku, Inc., and Bango PLC.
 

Ever since the COVID-19 outbreak in China, the coronavirus has spread at an alarming rate across the globe. To contain this spread, factory shutdowns, travel bans, and border lockdowns are imposed by governments, which have adversely impacted almost all industries and nations.
 

Cancellation of technology events and industry meet, factory & office shutdown, and reduced business activities are among the major challenges for direct carrier billing industry. Travel bans in countries of Asia Pacific, Europe, and North America have delayed the companies from undertaking collaborative and partnerships strategies.
 

On the bright side, the COVID-19 crisis has proven beneficial for companies operating in e-commerce, video-conferencing, and mobile payment industries. In addition, with the majority of population confined in their homes, the demand for digital services like audio & video streaming along with purchase of online games & apps have seen an upsurge over the past few months. All these factors will play an active role in determining the growth trend of global direct carrier billing industry, particularly in 2020 and 2021.