According to the recent research report titled ‘Global Data management platform Market Size study with COVID Impact, By Data Type (first party, second party, third party) By Data Source (Web analytics tools, mobile web, Mobile apps, CRM data, POS data, Social network), By End Users (Ad Agencies, marketers, Publishers).and Regional Forecasts 2020-2027’, available with Market Study Report, global data management platform market is expected to record a CAGR of 15% during 2020-2027.
 

Widespread incorporation of Internet of Things (IoT) is majorly driving the growth of global data management platform market. The emergence of new sources of the first party data such as wearable technology, automotive data collection, and TV set-top boxes is contributing to the market outlook.
 

For those unfamiliar, data management platform (DMP) is a digital data warehouse which stores, sorts, and collects huge amount of data for several business verticals. It releases information in such a way that it is useful for companies, publishers, and marketers. DMP handles cookie IDs for marketer that generates various audience segments which are used to target the online ads for users.
 

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According to Statista, installed base of active IoT connected devices is estimated to cross 21.5 billion units by the year 2025. However, incapability of DMP to do much work independently without being connected to other technologies may hamper the market growth.
 

Based on data type, global data management platform market is divided into third party, second party, and first party. Speaking of end user scope, the industry is bifurcated into publishers, marketers, and ad agencies. Moving on to data source, the market is segmented into social network, POS data, CRM data, mobile apps, mobile web, and web analytics tools.
 

Citing the regional landscape, global data management platform market is segmented into Latin America, North America, Asia-Pacific, Europe, and Rest of the world. The report states that North America dominates the overall market and is reckoned to grow substantially over the forecast timespan. The regional growth is attributable to technological advancements.
 

Meanwhile, Asia Pacific data management platform market is likely to showcase a decent growth in the ensuing years, owing to growing population. Rapid growth of media & advertising industry across emerging nations is projected to influence the market size.
 

Major players in global data management platform market are Oracle Corporation, Microsoft Corporation, IBM Corporation, Hitachi Ltd., CA Technologies Inc., BMC Software Inc., Actian Corporation, Lotame Solutions Inc., V12 Group Inc., MediaMath Inc., NeuStar Inc., Rocket Fuel Inc., Ignition One Inc., and Adobe Inc.