June 15, 2020
According to the research report titled ‘Global Content Moderation Solutions Market Size study, by Product Type (Software, Services), by Application (Media & Entertainment, E-commerce & Retail, Automotive, Government, Others), by Enterprise Size (Large Enterprises, SMEs) and Regional Forecasts 2019-2026’, available with Market Study Report LLC, global content moderation solutions market was worth USD 5 billion in the year 2018 and is expected to record a 10.3% CAGR during 2019-2026.
For the record, content moderation process involves filtering, monitoring and analyzing the content that is forwarded across online channels. These solutions are utilized for protecting the enterprises from negative and sensitive content which can hamper their brand image. They segregate data such as video, audio, text, and images and approves them according to the guidelines set by online channels and businesses.
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Rising adoption of innovative technologies including machine learning and artificial intelligence along with increasing volume of user-generated data in e-commerce industry are prime factors fueling the growth of content moderation solutions market. As per the Canada-based multinational e-commerce company Shopify, the e-commerce sales were worth USD 2.3 trillion in the year 2017 and are estimated to reach USD 4.5 trillion by the year 2021. Thus, flourishing e-commerce industry is further aiding the market expansion. However, numerous inadequacies associated with content moderation solutions may hinder the market growth.
As per type, content moderation solutions industry is segmented into services and software. Based on application landscape, the market is split into government, automotive, e-commerce & retail, media & entertainment and others. In terms of enterprise size, the industry is divided into SMEs and large enterprises.
Regionally, global content moderation solutions industry is segmented into North America, Europe, Asia Pacific, Latin America, and Rest of the World. The report cites that North America content moderation solutions industry is expected to generate lucrative revenues in the forthcoming years, primarily due to rapid digitalization of enterprises and increasing data generation in various industry verticals.
The prominent companies operating in global content moderation solutions market are Cogito Tech LLC, Clarifai Inc., Alegion, Basedo, Webhelp, Appen Ltd., IBM Corp., Accenture, Alphabet Inc. (Google) and Microsoft among others.