July 08, 2020
According to a recent study titled ‘Global Baby Wipes Market - Analysis By Product Type, Packaging, By Sales Channel, By Region, By Country (2020 Edition): Opportunities and Forecast (2020-2025)’, available with Market Study Report LLC, global baby wipes market was valued at USD 4,213.27 million in 2019 and is projected to accrue substantial returns by the year 2025.
As per the report, rising awareness among parents regarding convenience and time saving benefits of baby wipes, coupled with growing women workforce are the key growth drivers of industry. Moreover, increasing disposable income, progressive maternity support, urbanization, and spike in child-birth rate among other socio-economic factors are contributing towards the growth of global baby wipes market.
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Based on the product type, global baby wipes market is bifurcated into dry and wet, wherein the former segment currently accounts for majority market share. Clinically proven benefits such as reduced risk of infection, itching, and irritation on the baby skin are bolstering the demand for dry baby wipes.
Considering the geographical outlook, worldwide baby wipes market is divided into North America, Europe, and Asia Pacific. The report projects that North America market will continue displaying strong growth throughout the forecast duration, fueled by increasing expenditure on baby care products, upsurge in proportion of new mothers in workforce, and higher disposable income of consumers in the region.
Prominent players in global baby wipes market are Pigeon Corporation, Hengan International, Kimberly-Clark Corporation, Procter & Gamble Co., and Johnson & Johnson.