July 02, 2020
According to the research report titled ‘Global Baby Diaper Market – Analysis By Product Type, By Size, By Region, By Country (2020 Edition): Market Insight, COVID-19 Impact, Competition and Forecast (2020-2025), available with Market Study Report LLC, global baby diaper market was valued at USD 51.68 billion in the year 2019 and is estimated to accrue substantial growth during 2020-2025.
Rising urban population along with increasing access to internet and surging smartphone penetration are driving the global baby diaper market growth. Various ecommerce companies are investing huge amounts for expanding their geographically footprint. This factor, in consort with rise in preference for superior quality products among working women in developing and developed countries is augmenting the market scenario. These diapers can be disposed conveniently. Besides, easy accessibility to diaper packs, alongside availability of various offers and discounts on ecommerce websites are impelling the market growth.
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On the downside, increasing prevalence of COVID-19 has led to imposition of complete lockdown and restrictions on the movement of non-essential products across numerous countries, which may act as restrain for global baby diaper market.
Speaking of the type terrain, disposable diaper segment is expected to hold largest market share in the coming years, due to its convenience. These diapers are safe and time saving. They have proved to be a boon for the working parents as they are disposable and do not require washing unlike cloth nappies. Consumer preference for online shopping, changing lifestyle and evolving fashion trends supported by major ecommerce companies are expected to bolster the demand for disposable diapers.
With reference to size, medium segment is poised to substantial traction over the analysis timeframe, owing to larger ratio of toddlers falling under the weight range suitable for medium sized diapers.
Based on regional overview, global baby diapers market is divided into North America, Asia Pacific, Europe, MEA and South America. North America is expected to account for majority market share by the year 2025. Factors such as increasing healthcare expenditure, rising urbanization and growing awareness about the baby care products are driving the market growth in North America.
Meanwhile, Asia Pacific market is driven by growing population, emergence of middle-class consumers, rapid urbanization and rising cognizance for health & wellness solutions.
Key players operating in global baby diaper market are Ontex, Johnson & Johnson, Domtar, Procter & Gamble Co., Hengan International, Pigeon Corporation, ABENA, Kimberly-Clark Corporation, Kao Corporation, and Unicharm Corporation among others.