According to the research report titled ‘Authentication and Brand Protection Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Type; Technology; Application’ available with Market Study Report, global authentication and brand protection market generated revenues worth USD 2,824.7 million in the year 2019 and is projected to register 7.9% CAGR over the period 2020-2027, subsequently accounting for USD 5,073.5 million by the end of the research term.
 

Increasing e-commerce trading along with subsequent rise in number of counterfeit products in agriculture, pharmaceuticals and medical devices, automotive components, consumer electronics, chemicals, and food & beverages sectors are major factors driving the growth of global authentication and brand protection market. Strict regulations regarding importing or exporting goods without authentication labels is further aiding the market expansion. 
 

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Moreover, governments are introducing various initiatives in order to create awareness pertaining to counterfeit products. Additionally, rising demand for brand value protection have impelled the adoption rates of authentication labels, which in turn is stimulating the overall market outlook.
 

Based on type, the global authentication and brand protection market is split into forensic, digital, covert, and overt. With regards to technology, the market comprises of authentication ICs, bar codes, unique codes, OVDS & holograms, RFID, security inks & coatings, tamper-proof & security printing labels and others.
 

Regionally, global authentication and brand protection market is bifurcated into Americas, Europe, Asia-Pacific, and Middle East & Africa. The country-level fragmentation includes Mexico, Canada, U.S., Argentina, Brazil, rest of South America, Russia, United Kingdom, Italy, France, Germany, rest of Europe, South Korea, Japan, India, China, Australia, and rest of Asia-Pacific.
 

The major players that define the competitive landscape of global authentication and brand protection market include Arjo Solutions, The 3M Company, Giesecke + Devrient GmbH, Centro Grafico DG S.p.A., Avery Dennison Corporation, De La Rue plc, The Eastman Kodak Company, Applied DNA Sciences Inc., Authentic Vision, and AlpVision S.A. among others.